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The Daily Stream

Advertising News for the New Media

How Local Businesses Can Use Google's 'Nearby' Product Listing Ads to Target Potential Customers

September 18, 2014 // By: Michelle Kelly

The Science of Backyard Buying

October 7, 2011 // By: Stream Companies

It's a given: No one wants to squander precious advertising dollars. And in a large market like Philadelphia, it can be tough for a retailer with one location to market to potential consumers – people that live within a 20-mile radius.

Mobile Marketing Done Right

January 4, 2010 // By: Stream Companies

Want to strengthen your mobile marketing campaign? You've come to the right place. The following is a list of tips that will give you  better understanding of do's and don't in the work of mobile marketing.

Geotargeted Ads Double by 2013

December 9, 2009 // By: Stream Companies

Geotargeted display ads are said to more than double over the next five years. The segment will grow from $897 million in 2008 to $1.9 billion in 2013. These numbers represent a compound annual growth rate of 16 percent.