If you have been paying attention during Whiteboard Friday then you know that building topical and authoritative links to your site will help with your rankings, traffic and sales. While this concept works very well on a national level, it may not work as well for a local barbershop or a car dealership.
Let’s face it, search engines are getting smarter. Your potential customers know that, so their queries are following suit. Not long ago, if you wanted to find a hospital that was close to you, you had to type ‘hospital in [AREA].’ Now look (I ran the search from Center City Philly):
Embedding Google Map’s is as easy as uploading an image. It creates a friendlier user experience, as visitors will appreciate the fact that directions are easily accessible with the click of the mouse.