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The Daily Stream

Advertising News for the New Media

Big Changes in Local SEO: Your Guide to Google's Local Snack Pack Results

September 2, 2015 // By: Ashley Clark

Local Snack Pack: More Than a Pudding Cup

SEO Practices at the Local Level Can Yield Huge Results

April 10, 2014 // By: Stream Companies

Conquering the Multi-Location Content Marketing Dilemma

April 4, 2014 // By: Sarah D'Andrea

6 Must-Measure Metrics To Evaluate The Success Of Your PPC Campaigns

April 2, 2014 // By: Michelle Kelly

Link Building in a Local World

October 17, 2013 // By: Stream Companies

If you have been paying attention during Whiteboard Friday then you know that building topical and authoritative links to your site will help with your rankings, traffic and sales. While this concept works very well on a national level, it may not work as well for a local barbershop or a car dealership.

Not Optimizing for Local Search? You're Missing Out.

September 5, 2013 // By: Stream Companies

Let’s face it, search engines are getting smarter. Your potential customers know that, so their queries are following suit. Not long ago, if you wanted to find a hospital that was close to you, you had to type ‘hospital in [AREA].’ Now look (I ran the search from Center City Philly):

Embedding Google Maps On-Site

August 28, 2013 // By: Stream Companies

Embedding Google Map’s is as easy as uploading an image. It creates a friendlier user experience, as visitors will appreciate the fact that directions are easily accessible with the click of the mouse.

2014 - The Year of Predictive Analytics for SMBs

June 26, 2013 // By: Stream Companies

I know what you’re thinking.  The summer of 2013 has just begun.  Why on earth would I think about 2014, let alone make predictions for next year?

How The Google Carousel Changes The Look Of Local Search

June 25, 2013 // By: Bill Parlaman

Google has just launched a new look to their local search pages for desktop users called "Google Carousel."

Google Launches The New Google Maps

June 24, 2013 // By: Stream Companies

Google Maps recently experienced a new change which marks its most significant change in how it ranks and presents locations in search results since its release in June 2005.