By now, many business owners are fully aware of the benefits of content marketing - from SEO, to building trust with new prospects and generating new leads, to sales support and customer loyalty, and so on.
Looking for a new bookmark to add for 2014? Make it Upworthy.
When it comes to web page redirection, deciding which method of redirection to use can be as stressful as Harrison Ford in Air Force One deciding which wires to cut to defuse the bomb. Of course, President Marshall makes the correct decision, defusing the bomb by leaving the patriotic red, white and blue wires uncut.
Is Your Business Speaking Your Customer’s Language?
Depending on who your target audience is, if you’re not speaking their language, you’re missing out on a huge portion of potential business.
With the continued growth of the internet and the demand for products in and outside of the United States, there is a huge opportunity in the digital space to target different non-English speaking audiences.
A big factor in this trend, and developing opportunity, is the use of smart phones and tablets to purchase and browse the web at lightening speeds.
Is your business prepared within the digital space to successfully target a customer base that speaks a different language?
Let’s face it, search engines are getting smarter. Your potential customers know that, so their queries are following suit. Not long ago, if you wanted to find a hospital that was close to you, you had to type ‘hospital in [AREA].’ Now look (I ran the search from Center City Philly):
So you’ve sat with your copy document for hours – switched a few words here and there, added some commas, whipped out that thesaurus you got in high school – and made it just right. It’s a good feeling, huh? Now when millions of people land on this website, they’re going to have the absolute best, most comprehensive understanding of the product, its benefits, and how it will impact their day-to-day life.