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The Daily Stream

Advertising News for the New Media

How to Align Your Social Media Metrics With Real Business Goals

November 11, 2014 // By: Julia Giacoboni

Your social marketing LOOKS cool – the images are sharp and the wording is correct, and it falls in line with your brand. You love it, but is it working? And by working, is it helping your bottom line? Have you sold more product, recruited more employees, and established yourself as a leader in the industry? Can you prove your social marketing is accomplishing this?

Have Click Rates Finally Stopped Declining?

November 16, 2010 // By: Stream Companies

Findings show encouraging signs for advertisers 

One of online marketers’ simplest metrics, the clickthrough rate, has been in decline for years. However, the decline appears to have stopped.