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The Daily Stream

Advertising News for the New Media

How to Apply Integrated Marketing to Your Marketing Strategy

June 27, 2016 // By: Christina Davidson

Traditionally, companies delivered their message through only a few marketing mediums such as print, broadcast, and telephone. Today, there are many more ways to reach consumers offline and online, making marketing more complex and fragmented. With all these new ways to reach consumers, how do you deliver your message to the right target market on the right medium at the right time while still providing a consistent message and experience to your consumer?

Why Stories are Critical to Inbound Marketing Success

May 30, 2016 // By: Jennica Torio

It’s 4 pm, and the clock is ticking. Only an hour left before my deadline and all I’ve got on the page is a blinking cursor. I contemplate smashing my laptop in frustration, but remember that everything automatically saves to “The Cloud.” So I’ve got no choice but to find a way to start this post. That’s when it hit me. All I need to do is tell a story.

Could Your Inbound Marketing Be Doing More? Check Your Current Strategy at the Door

May 24, 2016 // By: Jenny Prikockis

Inbound marketing revolves around relevancy. In the words of HubSpot, the inbound methodology’s primary goal is to “create and deliver content that will appeal to precisely the right people, in the right places, at just the right times.” That’s a lot of rights to, well, get right.

Want to Drive More Website Traffic? Start Thinking Like Your Customers.

March 23, 2014 // By: Stream Companies

Jump-Start Your Inbound Marketing Program In 2014

January 2, 2014 // By: Sarah D'Andrea

As we watched and analyzed the implementation and noteworthy success of inbound marketing programs throughout 2013, many business owners now have their sights set on launching their own inbound marketing program for their business in the New Year.