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The Daily Stream

Advertising News for the New Media

The Science of Neuromarketing

March 19, 2016 // By: Ashley Clark

While the study of neuroscience can be traced back to ancient Greece, the study of neuromarketing is rather new and has only gained traction in the past 10 years or so. Since it’s so new, we decided to hit the pavement and learn more about the topic and how you can use it to boost your marketing strategy. Here’s what we found.

Mobile Marketing Tips for 2016

February 21, 2016 // By: Stream Companies

By now you know how powerful mobile marketing can be, and it's a good thing you do, because in 2016, consumers are using their phones for everything. According to independent market research company eMarketer, mobile marketing is predicted to surpass $100 billion in spending and account for more than 50% of all digital spending for the first time. You want to make sure that you’re part of this.

4 Tips to Make a Successful Marketing Video

January 23, 2016 // By: Erik Krass

A marketing video is the best way to reach your audience and share your business. Visual content is much more appealing then print or text and can be easily shared by your target audience.

The Complete Checklist for Call-to-Action Success

January 19, 2016 // By: Stream Companies

Calls to action (CTAs) are a small marketing tactic with a huge payoff. They don’t require tons of time or lots of money to perfect, but they’ll go a long way in attracting leads and converting customers. In fact, after HubSpot made small tweaks to their own CTAs, they saw a 30% increase in conversions.

What to Do When Your Lead Goes Cold

January 17, 2016 // By: Daniel Woods

If you have a growing list of leads, then you want to know what to do when your lead goes cold. It’s inevitable that while your lead list grows, so does the list of leads that are no longer actively clicking on your offers.

Questions to Ask When Creating Your Buyer Personas

January 15, 2016 // By: Keisha James

Across all fields of industry businesses, marketing executives and business owners are continuing to improve the way they sell their products or services. Although this can be challenging at times, it becomes a much easier process when you have a target audience to market to consisting of the right buyer persona.

Where to Start When Creating Your Marketing Strategy for 2016

January 13, 2016 // By: Ashley Clark

In our digital world, it’s easy to get mixed advice about the best marketing tactics for your business. And while it’s great to use general advice from industry experts, it’s possible that the advice you’re getting actually isn’t the best. Why? Because unless you’re getting tailored advice from a marketing professional who has looked at your analytics data or has in-depth knowledge of what works in your specific industry, they can’t actually give you any advice on your business.

Content Planning for 2016: Where to Start

December 17, 2015 // By: Stream Companies

As the holidays draw near and the new year approaches, there’s one important thing you must focus on between cups of cheer and gift wrapping: your content marketing plan for 2016. Planning is crucial for a successful year of marketing, so it’s never too soon to think about your content. But sometimes it’s difficult to identify just where to begin.

Educate Your Prospects, Don't Sell

December 15, 2015 // By: Ashley Clark

Once upon a time, people commonly invited a traveling salesperson into their living room, offered them a glass of iced tea, and listened attentively to a product demonstration. Today, the only salesperson you want to show up at your front door is a Girl Scout with delicious cookies.

Link Building Outreach: Yay or Nay?

December 11, 2015 // By: Stream Companies

“If you build it, they will come.”