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The Daily Stream

Advertising News for the New Media

Step Back, Political Ads!

September 13, 2012 // By: Stream Companies

We've all heard the banter. The bashing. The stories. The promises. The Presidential election is quickly approaching, and the candidates have been making sure that their fellow Americans don’t forget it. They’ve posted billboards on major roadways and taken up space in local newspapers, reminding citizens to vote and to tune in to each party’s conventions. It is no secret that both presidential hopefuls budget millions upon millions of dollars to help them connect with their potential voters. Regarding the media markets, Philadelphia was forecasting roughly $25 million dollars in political advertising, and Virginia has seen approximately $20 million dollars since May 1st.

Spoiled...Rotten?

August 1, 2012 // By: Stream Companies

 

Turn up the Volume...on Your Media Buy

July 17, 2012 // By: Stream Companies

Media is always changing, so it’s imperative to keep an eye on new trends. That’s why it’s important to have a dedicated and informed media team behind your buys. Here at Stream Companies, our media buying team is always reaching for efficiency and effectiveness.

Taste. Touch. See. Smell. Hear. ...Advertise.

July 3, 2012 // By: Stream Companies

Ok, let’s fess up. Advertising is pretty rad. Stop it, stop it. Just admit it – advertising CAN be really cool. I know we’re all a little jaded, and maybe a touch cynical, but the advancements in marketing are amazing when you really sit back and think about it.
Take, for example, the way advertisers have been playing with all five senses. Oh, yeah - You read right. All five –Not just sight and sound, but taste, touch and smell, too. Did I just blow your mind? Ok, maybe I didn’t. But! These are still superb executions that feature sight, sound, taste, touch and smell.

Snapshot of a Full Service Production House

May 30, 2012 // By: Stream Companies

What is a full-service production house?

The Devil's in the Details: Media Buying with Your Target in Mind

May 3, 2012 // By: Stream Companies

For most of our automotive clients, our target demographic is adults ages 25-54. At a first glance, this age range seems to be quite narrow. Members of the demographic share a number of commonalities: most are presumably employed, have some sort of income, and are moving forward in their careers and personal lives.

Coping with Consumer Attention Deficit Disorder:

March 29, 2012 // By: Stream Companies

The Importance of an Integrated Media Mix to Reach a Market of Multitaskers

The Evolution of Media Buying in 2012

December 8, 2011 // By: Stream Companies

With budgets becoming tighter and tighter in Broadcast, Radio, and Cable, perhaps it’s time to take a closer look at what is really going on.  And with the upcoming political year, especially in a top 5 DMA market like Philadelphia, it is of paramount importance to be more targeted than ever so the branding message reaches its target audience as opposed to getting lost in the shuffle.

Cable Buying: A Game of Reach and Frequency

November 8, 2011 // By: Stream Companies

Welcome to the World of Cable Advertising!

The Science of Backyard Buying

October 7, 2011 // By: Stream Companies

It's a given: No one wants to squander precious advertising dollars. And in a large market like Philadelphia, it can be tough for a retailer with one location to market to potential consumers – people that live within a 20-mile radius.