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The Daily Stream

Advertising News for the New Media

Coping with Consumer Attention Deficit Disorder:

March 29, 2012 // By: Stream Companies

The Importance of an Integrated Media Mix to Reach a Market of Multitaskers

Quarterly Media Buying: A Better Value For the Advertiser in 2012

September 13, 2011 // By: Stream Companies

Last week, we discussed the importance of conducting integrated marketing campaigns.  One of the integral components of an integrated marketing campaign is the media plan.