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The Daily Stream

Advertising News for the New Media

Why Digital Advertising is a “Must-Have” for Your Business

August 10, 2017 // By: Tina DiSerafino

Times have changed and so has the way your potential customers process information. Our world has never seen so many innovative technologies such as Facebook and the creation of them only continues to grow. Because of this, Digital Advertising should be considered a priority to have for your business to drive sales and ROI. Let’s explore 3 areas of Digital Advertising that touch on all aspects of a buyer’s journey:

Will Display Ads Take Over Search?

February 12, 2016 // By: Dan Gaughan

You may have heard that in 2016, more money will be spent on display ads than on traditional PPC. You may find this a little surprising considering that some believed display advertising would be dead.

To Bid or Not to Bid on Brand Keywords in Paid Search

February 6, 2016 // By: Jason Schell

To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand terms is a must when creating any paid search campaign.

How to Optimize Your PPC Landing Pages to Reduce Bounce Rate

April 9, 2015 // By: Stream Companies

The PPC Copy Mistakes That Are Costing You Money

April 2, 2015 // By: Stream Companies

The 4 Rules for Creating Compelling PPC Ad Copy

January 15, 2015 // By: Stream Companies

Branded vs. Non-Branded Keywords: How to Build a Powerful PPC Strategy

September 11, 2014 // By: Stream Companies

A company’s brand can be a big part of what makes or breaks it. That’s why it is so important to own your brand and make it an important part of your marketing efforts. Inevitably, those efforts can lead to paid search. One of the most important questions I come across is “do we bid on our own brand?” to which I personally say, yes; however, there are a few strategies you need to know to maintain ownership of your brand within the PPC space without spending your entire paid search budget on company keywords.

Low Quality PPC Leads? Here are 4 Ways to Fix That.

August 21, 2014 // By: Stream Companies

Not All Leads are Created Equal: How to Pre-Qualify Your PPC Leads

July 28, 2014 // By: Michelle Kelly

Maximizing Your AdWords Video Advertising Campaign

July 23, 2014 // By: Stream Companies