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The Daily Stream

Advertising News for the New Media

Is Pay-Per-Click (PPC) Still Relevant?

June 29, 2016 // By: Morgan Schuman

With so many different ways to reach your audience, you might think that Pay-Per-Click (PPC) advertising is an unnecessary use of your valuable advertising dollars. But before you think about pulling the plug on your PPC campaign, there are a few things to know.

Understanding How PPC & SEO Work Together To Maximize Your Marketing Results

June 18, 2016 // By: Dan Gaughan

If you are not appearing in the top search engine results pages, you are losing potential business. These days, there is a growing emphasis on being able to find customers in the digital world and if you do not have a proper Paid Search and SEO strategy, you could be losing customers to your competitors.

Digital Marketing Doesn’t Just Mean Make a Website

June 3, 2016 // By: Keisha James

What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on the web, on mobile devices and other digital platforms to reach consumers. You could just build a website, but how will you reach people?

The Pay-Per-Click Metrics You Need To Be Aware Of

May 28, 2016 // By: Jason Schell

When you launch your new paid search account it is imperative that you closely measure your results. By diving deeper into other advanced metrics you can get a great idea of what is working in your account and where there may be areas of opportunity to improve on its success.

Improve Your PPC In Just 25 Minutes This Week

May 26, 2016 // By: Robin Tartleton

Think it takes hours to make significant strides in your PPC campaign’s performance? Think again. You can make impactful changes in as little as 25 minutes.

Breaking Into Bilingual PPC

May 16, 2016 // By: Morgan Schuman

When you run a paid search campaign, you can reach a wide variety of shoppers, but are you speaking their language? Chances are, English might not be the predominant language in your backyard, so why put all of your money into only English campaigns?

Clean Up Your PPC Keywords with These 4 Steps

April 14, 2016 // By: Dan Gaughan

With the seasons changing and the arrival of warmer weather, there’s no better time to clean up your PPC campaign to make sure that you’re set up for success. While there’s plenty to look at and evaluate in your campaigns (e.g., ad copy, site links, extensions), your keywords are a great place to start. As you begin your keyword cleaning, keep the following steps in mind.

New to Paid Search? Here Are Terms You Need to Know

March 25, 2016 // By: Dan Gaughan

While some searchers prefer to stick with organic listings, many do click on paid listings. So with a smart strategy, paid search can lead to quality traffic to your site—quality traffic that can lead to a good return.

Why You Should Combine Your PPC and Inbound Marketing Strategies

February 26, 2016 // By: Stream Companies

Depending on whom you talk to, some marketers will tell you that pay-per-click (PPC) advertising and inbound marketing are opposites. However, PPC is actually a subsidiary of inbound.

To Bid or Not to Bid on Brand Keywords in Paid Search

February 6, 2016 // By: Jason Schell

To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand terms is a must when creating any paid search campaign.