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The Daily Stream

Advertising News for the New Media

How to Optimize Your PPC Landing Pages to Reduce Bounce Rate

April 9, 2015 // By: Stream Companies

Not All Leads are Created Equal: How to Pre-Qualify Your PPC Leads

July 28, 2014 // By: Michelle Kelly

6 Tips to Auditing Your Business's PPC Campaigns

July 7, 2014 // By: Stream Companies

Whether you're building your own PPC campaigns or working with a PPC vendor or agency, it's important for business owners to understand how to evaluate their AdWords campaigns. To help you ensure you're getting the most out of your campaign, and provide some guidelines to assess your efforts, here are the six most important steps of conducting a PPC audit:

The Big Brand’s Guide to Locally Targeted PPC Campaigns

April 22, 2014 // By: Stream Companies

How Retargeting Can Guide Your Customer's Car Buying Process

April 11, 2014 // By: Stream Companies

6 Must-Measure Metrics To Evaluate The Success Of Your PPC Campaigns

April 2, 2014 // By: Michelle Kelly

Two Tips to Generating More Quality Traffic with Mobile PPC Campaigns

March 20, 2014 // By: Stream Companies

If you’ve been living under a rock the past few years, maybe you haven't noticed the rise of the smart phone.  It has created a world in which we no longer race to the computer, but just whip out our phone.  This has led to a surge in mobile search traffic as people take convenience to its ultimate conclusion: a shift in search engine traffic away from traditional desktops to mobile devices.

How to Take Up More “Screen Estate” with Your PPC Ads

February 25, 2014 // By: Stream Companies

Crush The Competition: The Secrets Behind Effective PPC Ad Copy

February 21, 2014 // By: Stream Companies

How Businesses Use Google AdWords Review Extensions To Attract Qualified Prospects

January 27, 2014 // By: Stream Companies