<iframe src="//www.googletagmanager.com/ns.html?id=GTM-PD29XS" height="0" width="0" style="display:none;visibility:hidden">

The Daily Stream

Advertising News for the New Media

4 PPC Opportunities Most Businesses Are Failing To Capitalize On

June 26, 2014 // By: Stream Companies

6 Must-Measure Metrics To Evaluate The Success Of Your PPC Campaigns

April 2, 2014 // By: Michelle Kelly

Two Tips to Generating More Quality Traffic with Mobile PPC Campaigns

March 20, 2014 // By: Stream Companies

If you’ve been living under a rock the past few years, maybe you haven't noticed the rise of the smart phone.  It has created a world in which we no longer race to the computer, but just whip out our phone.  This has led to a surge in mobile search traffic as people take convenience to its ultimate conclusion: a shift in search engine traffic away from traditional desktops to mobile devices.

How to Take Up More “Screen Estate” with Your PPC Ads

February 25, 2014 // By: Stream Companies

Crush The Competition: The Secrets Behind Effective PPC Ad Copy

February 21, 2014 // By: Stream Companies

How Businesses Use Google AdWords Review Extensions To Attract Qualified Prospects

January 27, 2014 // By: Stream Companies

How To Avoid A PPC Conman

January 17, 2014 // By: Stream Companies

PPC 101: Getting the Most Out of a Small Paid Search Budget

January 16, 2014 // By: Stream Companies

Many of us know PPC can be a great advertising tool for direct response – increasing clicks and conversions on your website.  But many times, marketing teams are limited with a tight budget within their PPC accounts (i.e. you don’t have enough money on a daily basis to keep up with available search demand). 

PPC Keyword Logic: Back To Basics

November 20, 2013 // By: Stream Companies

One of the most basic aspects of any online marketing effort - whether SEO, paid search, or social media - is the use and implementation of targeted keywords. On many occasions however, we tend to think of keywords incorrectly. One of the most common errors in keyword logic made by marketers new to paid search, is underestimating the usefulness in seemingly redundant keywords. 

How To Use Ad Extensions To Improve Your Ad Rank

November 18, 2013 // By: Stream Companies

To further improve their ad opportunities, and provide customers with more useful search results, Google recently added a new metric to AdWords, called Ad Rank: a calculation based on the combination of Quality Score and the amount you bid on a given keyword.