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The Daily Stream

Advertising News for the New Media

PPC 101: Getting the Most Out of a Small Paid Search Budget

January 16, 2014 // By: Stream Companies

Many of us know PPC can be a great advertising tool for direct response – increasing clicks and conversions on your website.  But many times, marketing teams are limited with a tight budget within their PPC accounts (i.e. you don’t have enough money on a daily basis to keep up with available search demand). 

What You Need To Know About Choosing Your PPC Budgets

July 25, 2013 // By: Stream Companies

One of the most common questions when starting a Google pay-per-click account is, “How much should I spend?”