<iframe src="//www.googletagmanager.com/ns.html?id=GTM-PD29XS" height="0" width="0" style="display:none;visibility:hidden">

The Daily Stream

Advertising News for the New Media

Is Pay-Per-Click (PPC) Still Relevant?

June 29, 2016 // By: Morgan Schuman

With so many different ways to reach your audience, you might think that Pay-Per-Click (PPC) advertising is an unnecessary use of your valuable advertising dollars. But before you think about pulling the plug on your PPC campaign, there are a few things to know.

Clean Up Your PPC Keywords with These 4 Steps

April 14, 2016 // By: Dan Gaughan

With the seasons changing and the arrival of warmer weather, there’s no better time to clean up your PPC campaign to make sure that you’re set up for success. While there’s plenty to look at and evaluate in your campaigns (e.g., ad copy, site links, extensions), your keywords are a great place to start. As you begin your keyword cleaning, keep the following steps in mind.

How to Optimize Your PPC Landing Pages to Reduce Bounce Rate

April 9, 2015 // By: Stream Companies

How To Measure PPC ROI With Website Call Conversions

September 30, 2014 // By: Stream Companies

Low Quality PPC Leads? Here are 4 Ways to Fix That.

August 21, 2014 // By: Stream Companies

Not All Leads are Created Equal: How to Pre-Qualify Your PPC Leads

July 28, 2014 // By: Michelle Kelly

Maximizing Your AdWords Video Advertising Campaign

July 23, 2014 // By: Stream Companies

6 Tips to Auditing Your Business's PPC Campaigns

July 7, 2014 // By: Stream Companies

Whether you're building your own PPC campaigns or working with a PPC vendor or agency, it's important for business owners to understand how to evaluate their AdWords campaigns. To help you ensure you're getting the most out of your campaign, and provide some guidelines to assess your efforts, here are the six most important steps of conducting a PPC audit:

The 5 Most Commonly Overlooked Strategies for Highly Effective PPC Landing Pages

May 21, 2014 // By: Stream Companies

The Big Brand’s Guide to Locally Targeted PPC Campaigns

April 22, 2014 // By: Stream Companies