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The Daily Stream

Advertising News for the New Media

6 Tips to Auditing Your Business's PPC Campaigns

July 7, 2014 // By: Stream Companies

Whether you're building your own PPC campaigns or working with a PPC vendor or agency, it's important for business owners to understand how to evaluate their AdWords campaigns. To help you ensure you're getting the most out of your campaign, and provide some guidelines to assess your efforts, here are the six most important steps of conducting a PPC audit:

How To Avoid A PPC Conman

January 17, 2014 // By: Stream Companies

Dirty Little Secrets Your PPC Vendor Does NOT Want You To Know!

November 13, 2013 // By: Sarah D'Andrea

One of the most effective ways to drive quality traffic to your website and landing pages is through pay-per-click campaigns.