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The Daily Stream

Advertising News for the New Media

Snapshot of a Full Service Production House

May 30, 2012 // By: Stream Companies

What is a full-service production house?

The Devil's in the Details: Media Buying with Your Target in Mind

May 3, 2012 // By: Stream Companies

For most of our automotive clients, our target demographic is adults ages 25-54. At a first glance, this age range seems to be quite narrow. Members of the demographic share a number of commonalities: most are presumably employed, have some sort of income, and are moving forward in their careers and personal lives.