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The Daily Stream

Advertising News for the New Media

Transparency in Automotive Advertising

May 5, 2015 // By: Stream Companies

We’ve probably all seen the recent articles regarding certain manufacturers and their stance on Google Analytics integration, among other things.  I’m not here to give an opinion on which OEM or digital program is best or worst in regards to transparency.  What I do want to offer is a fairly candid, 4 step process to make your current marketing efforts more transparent.

Using Google Analytics To Understand Your Digital Customers

January 20, 2014 // By: Stream Companies

As a business owner who relies on their website to market or sell their products, it’s very important to track and understand how prospects and customers are engaging and interacting with your website; particularly, the path they take to reach a specific goal – such as filling out a contact us form, downloading a whitepaper or eBook, purchasing a product etc.

How Business Owners Use Google Analytics To Gain An Edge & Make Smarter Decisions

December 20, 2013 // By: Stream Companies

As more and more marketing efforts migrate into the digital space, business owners and marketing executives have grown to expect quality data and reporting for every campaign. This expectation has become increasingly important as the ability to track and measure your marketing now provides owners with more insight into one of the most important metrics: ROI.

Have Click Rates Finally Stopped Declining?

November 16, 2010 // By: Stream Companies

Findings show encouraging signs for advertisers 

One of online marketers’ simplest metrics, the clickthrough rate, has been in decline for years. However, the decline appears to have stopped.