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The Daily Stream

Advertising News for the New Media

Improving Click-Through Rate from Search to Landing Page

April 22, 2016 // By: Amanda Nickels

Let’s say a middle-aged man—we’ll call him Frank—is driving his car at night and someone unintentionally blinds him with their high beams, causing him to drive into a ditch. Not a great situation, but now he’s in the market to purchase a new vehicle.

What Inbound Marketing Tactics you Need to Start Implementing Now

December 21, 2015 // By: Christopher Wirth

According to a 2015 survey of nearly 4,000 marketers and sales professionals, companies are three times as likely to see higher ROI on inbound marketing campaigns than on outbound (HubSpot), making inbound marketing a high priority for virtually every business.

Is Your Website Sick? Why You Need a Professional to Monitor Your Backlink Profile

November 23, 2015 // By: Stream Companies

It’s difficult to deny how a website can benefit a business. Aside from the branding aspect, a well-made and marketed website can drive leads or function as a point of sale. It can reach customers who never would have walked into your physical establishment.

SEO in 2015: The 5 Essential Elements of a Successful Strategy

December 23, 2014 // By: Stream Companies

We all know the basics of a successful SEO strategy: links, regular blog updates, social media, keywords, and quality content. Between Panda, Penguin, and many other updates, SEO has changed significantly over the past few years. Tactics that worked in years past no longer apply and can even result in site penalties. Google algorithm updates forced SEO strategists and marketing companies to rethink the way they build their SEO strategies.

Year in Review: SEO Dos and Don’ts We Learned in 2014

December 9, 2014 // By: Lauren Sheridan

Meta Descriptions: Why They Still Matter

December 2, 2014 // By: Stream Companies

Some SEO experts would argue that meta descriptions have lost their value to some search engine crawlers, mainly Google’s. However, if executed effectively, meta descriptions still play an important role in your site’s overall SEO value, particularly when it comes to generating click-throughs from search engines. But the question is how?

Surviving Link Building in 2014

October 7, 2014 // By: Tina DiSerafino

Quick Tips for Outranking Your Competitors in Search

October 2, 2014 // By: Stream Companies

All Content Is Not Created Equal: How Quality Content Influences Your SEO Strategy

September 23, 2014 // By: Stream Companies

Hiring an SEO Agency for Your Dealership? Know the 6 Questions to Ask Before Signing on the Dotted Line

August 19, 2014 // By: Lauren Sheridan

Are you thinking about hiring an SEO Agency to help increase your dealership’s online presence? SEO is a great way to do this, but if you’ve never hired and SEO agency before or you’ve had a bad experience in the past, it could be difficult to know exactly what to look for.