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The Daily Stream

Advertising News for the New Media

Why You Don’t Want $5 SEO Services

October 12, 2015 // By: Stream Companies

Before even considering the price of SEO services, it’s a good idea to take a step back and consider just what SEO is.

How SEO Can Help Any Business

October 5, 2015 // By: Keisha James

SEO may be a new acronym for some people like it was for me six months ago. Looking up what exactly search engine optimization is can be overwhelming, and knowing exactly what to do with it can be even more complicated.

Keywords: Dead or Alive?

October 3, 2015 // By: Stream Companies

Debates in the digital marketing industry are now questioning whether keywords are still king for SEO. The reigning factor used to be the sheer number of keyword usage on a site since Google only collected rankings information based on the keywords seen on pages. And with that simpler process, devious marketers would overload pages with keywords, resulting in irrelevant and poorly written content.

Big Changes in Local SEO: Your Guide to Google's Local Snack Pack Results

September 2, 2015 // By: Ashley Clark

Local Snack Pack: More Than a Pudding Cup

How Hummingbird’s Long-Tail Is Changing Search For The Better

December 17, 2013 // By: Stream Companies

Google’s Hummingbird update is not so much of a penalty-inducing shift in search function, as it is an improvement in the way Google examines search queries.

Link Building in a Local World

October 17, 2013 // By: Stream Companies

If you have been paying attention during Whiteboard Friday then you know that building topical and authoritative links to your site will help with your rankings, traffic and sales. While this concept works very well on a national level, it may not work as well for a local barbershop or a car dealership.

Not Optimizing for Local Search? You're Missing Out.

September 5, 2013 // By: Stream Companies

Let’s face it, search engines are getting smarter. Your potential customers know that, so their queries are following suit. Not long ago, if you wanted to find a hospital that was close to you, you had to type ‘hospital in [AREA].’ Now look (I ran the search from Center City Philly):

A Top 10 SEO Checklist For Everyone

August 29, 2013 // By: Stream Companies

Everyone has that laundry list of items that goes by the way side to make room for bigger and more seemingly important tasks. But sometimes, that list is composed of items that will make up the foundation for those more important tasks. Sure, grocery shopping doesn’t seem THAT important, but what are you going to do when you open the fridge at 8 p.m. and only moldy cheese and flat soda stare back at you?

Auto Dealers - Combating Increased CPCs with Google Enhanced Campaigns

July 30, 2013 // By: Stream Companies

Over the last few years, auto dealerships have increasingly begun to realize the direct benefit of utilizing paid search campaigns to increase their lead generation funnel.  Last year, a survey conducted by Cars.com and Dataium found that 55% of US auto dealerships’ digital ad spend was going to paid search marketing.  This is because users utilize search engines to gather information before making a buying decision.

Google Universal Analytics Vs. Google Classic Analytics

June 19, 2013 // By: Stream Companies

Ever wonder what people do on your website?

Google Analytics allows you to understand what your customers are doing on your website.