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The Daily Stream

Advertising News for the New Media

On-page SEO vs Off-page SEO

June 26, 2018 // By: Sarah Kelshaw

Key Differences & How Each Can Improve Your Rankings

Listen… We all want to be first on Google. But how are we going to accomplish this? Search Engine Optimization, of course! You may have heard from a marketing agency that your website needs SEO- both on-page and off-page. Huh? What’s the difference, and why do I need both?

What are 301 Directs and Why Do You Need Them?

June 2, 2017 // By: Dan Petrovitch

A 301 redirect is an HTTP status code that serves as a mechanism for permanent redirection from one URL to another. In other words, if your visitor goes to the address for page A, it’ll send them to page B.

Furthermore, it’ll group different URLs together for search engine optimization purposes. So, in this example, hits for both addresses (A and B) will contribute to a common domain authority score. Check out Moz’s helpful article for more information about domain authority.

Why Do You Need to Set Up a 301 Redirect?

There are several reasons to create a 301 redirect.

Smart Ways to Build Backlinks

October 31, 2016 // By: Erik Krass

A backlink is a link from one site which links to your site. Backlinks play a major role in a successful search engine optimization (SEO) strategy. The majority of search engines even consider backlinks as the “supreme ranking factor”. Google views these links as votes of confidence. It develops a stronger trust in your site now that it see others linking to it, and in turn, will increase your website’s rankings. Therefore it’s crucial to know how to earn or build backlinks. In this blog post we will discuss some helpful methods at building quality backlinks.

4 Pillars of SEO Strategy and Management

October 24, 2016 // By: Stream Companies

One: Identify Opportunities