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The Daily Stream

Advertising News for the New Media

Sales & Marketing Alignment

April 4, 2017 // By: Ashley Clark

“Smarketing” is a term used by marketing professionals to refer to the
intentional connection of both your marketing and sales efforts. This process alignment is crucial to ensuring that both teams are on the same page in their goal-setting as well as their metrics for success. But what does that really look like in practice? That’s what we’re here to discuss.