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The Daily Stream

Advertising News for the New Media

Instagram for Business

June 19, 2016 // By: Kasey Cooper

Brands spoke and Instagram listened!

How to Use Facebook Live

June 17, 2016 // By: Michelle Stabler

You might have been on Facebook recently and received a notification that your friend is now “Facebook Live”, but what does that really mean? It’s simple – it’s a live video that lets you interact and engage with your followers and friends on Facebook. Anyone can broadcast live videos from their mobile device straight to their Facebook News Feed.

How to Use Video During Each Stage of the Buyer’s Journey

June 15, 2016 // By: Meghan Garrity

There’s no denying that video marketing is on the rise. It attracts mobile users, improves your SEO efforts, and can even increase your conversion rates by 65 percent, according to HubSpot.

How Facebook’s Beacon Helps Businesses Reach Local Customers

June 11, 2015 // By: Julia Giacoboni

The New World of Instagram Shopping

June 9, 2015 // By: Grace Nonnemaker

Social News: Facebook Slows Down Organic Reach for Brand Pages

February 2, 2015 // By: Michelle McGowan

The Secrets to Comparing and Evaluating Your Most Successful Social Media Channels

January 20, 2015 // By: Michelle McGowan

How to do it and why it's important

You’ve set up all the right social accounts and loaded them with all the right content to represent your brand. Great, but that’s just part 1 of your social media efforts.

The 5-Point Tip Sheet for Hiring a Social Media Agency

November 18, 2014 // By: Stream Companies

So you want to hire an advertising agency to run your social media campaigns but don’t know where to begin, what questions to ask, and what to expect. Well, you’ve come to the right place because I'm about to tell you exactly how to get what you want out of social media for your business.

How to Align Your Social Media Metrics With Real Business Goals

November 11, 2014 // By: Julia Giacoboni

Your social marketing LOOKS cool – the images are sharp and the wording is correct, and it falls in line with your brand. You love it, but is it working? And by working, is it helping your bottom line? Have you sold more product, recruited more employees, and established yourself as a leader in the industry? Can you prove your social marketing is accomplishing this?

6 Strategies to Creating A Successful Social Contest

September 25, 2014 // By: Michelle McGowan