Working as a graphic designer for 4 years in a variety of industries, I finally understand what it means when people say, “you won’t work a day in your life when you have a job you love.” It’s been 30 days working here at Stream Companies, and since my first day, it’s been everything I expected, and much more.
Technology is changing at a rapid pace. You know that. So, don’t get stuck in a catch-up game. Stay ahead of the pack and use the new technology to your advantage. Take, for example, the use of smartphones. Right now, consumers are using their phones more and more.
Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank. If that sounds indecipherable, you are not alone. There’s a lot to know when it comes to making your brand voice heard on Facebook.
Facebook Storefronts now have the same sales conversion rates as e-commerce websites.
Bing announces “Liked Results” shortly after Google’s increased social emphasis
Microsoft’s Bing has followed Google’s example by changing their search results to emphasize social results.
Bing, who recently partnered with Facebook, has created “Liked Results” which will show links that friends have shared or liked on Facebook.
Both Bing and Google are placing more emphasis on social for similar reasons. Social aspects of the internet enhance the user experience and users will want this social data available to help their decision making.
Liked Results will show publicly shared or liked data by a friend below search results. This could assist in decision making when searching for a product or service; if a friend has liked one or more of the results it may help narrow down choices.
The change in search will no doubt bring about changes in SEO strategy, a brand’s social presence can now be used to boost SEO.
We will also see marketers targeting by likes in their ad campaigns as the like feature is seen in more online activities. Many marketers have already seen success by targeting their campaigns accordingly.
For more information on social marketing trends and news, please contact us at StreamCompanies.com
Research on tablet advertising has found that users prefer ads that take advantage of features such as video, interactivity, 360-degree views and other eye catching features. Flashy ads may thrive on tablets however it is not necessarily the same story for smartphones.
Google search integrates elements from Twitter, Flickr, and Quora