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The Daily Stream

Advertising News for the New Media

Optimal Mobile Optimization with HTML5 and CSS3

November 21, 2011 // By: Stream Companies

Technology is changing at a rapid pace. You know that. So, don’t get stuck in a catch-up game. Stay ahead of the pack and use the new technology to your advantage. Take, for example, the use of smartphones. Right now, consumers are using their phones more and more.

Step It Up When You're LinkingIn

November 3, 2011 // By: Stream Companies

LinkedIn is the world’s largest professional network, with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

Willie Sutton and Facebook

September 16, 2011 // By: Stream Companies

Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank.  If that sounds indecipherable, you are not alone.  There’s a lot to know when it comes to making your brand voice heard on Facebook.

The Art of a Salesman

September 14, 2011 // By: Stream Companies

Our Favorites from JWT's 100 Things to Watch in 2011

January 7, 2011 // By: Stream Companies

JWT recently came out with a list of 100 things to watch for in 2011. Here are a few that stood out to us, let us know what you think!

Social Media Becomes Greater Priority for Small Businesses

December 13, 2010 // By: Stream Companies

Facebook is now third most important marketing tactic

Display Spending Begins to Catch Up with Search

December 13, 2010 // By: Stream Companies

More spent on branding is key for display ads

Although search may make more money than display advertisements, eMarketer has forecast that growth in display ad spending will surpass that for paid search through 2014. Additionally, from 2011 to 2014, online display spending is projected to grow faster than overall online spending while spending on search stays slightly behind.

Google puts emphasis on Local Initiatives

December 3, 2010 // By: Stream Companies

Google recently made changes in their search engine results with the launch of Places search. With this launch, Google combined the map-based Google Local listings with its organic search results.

Have Click Rates Finally Stopped Declining?

November 16, 2010 // By: Stream Companies

Findings show encouraging signs for advertisers 

One of online marketers’ simplest metrics, the clickthrough rate, has been in decline for years. However, the decline appears to have stopped.