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The Daily Stream

Advertising News for the New Media

Optimal Mobile Optimization with HTML5 and CSS3

November 21, 2011 // By: Stream Companies

Technology is changing at a rapid pace. You know that. So, don’t get stuck in a catch-up game. Stay ahead of the pack and use the new technology to your advantage. Take, for example, the use of smartphones. Right now, consumers are using their phones more and more.

Step It Up When You're LinkingIn

November 3, 2011 // By: Stream Companies

LinkedIn is the world’s largest professional network, with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

All That Glitters Is Not Gold

October 24, 2011 // By: Stream Companies

Flashy navigation? Cool big pictures? Hold on!

Willie Sutton and Facebook

September 16, 2011 // By: Stream Companies

Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank.  If that sounds indecipherable, you are not alone.  There’s a lot to know when it comes to making your brand voice heard on Facebook.

Facebook Takes in 1.86B Ad Revenue—Is Facebook moving in on Google’s Territory?

January 19, 2011 // By: Stream Companies

Self-service advertising for small-medium sized businesses has brought Google billions—could Facebook’s growth in this category result in a future duopoly?

Stream Companies CEOs are among Future 50 Winners

January 10, 2011 // By: Stream Companies

Philadelphia SmartCEO Magazine releases the 2011 Future 50 winners; Stream Companies CEOs make the list 

Our Favorites from JWT's 100 Things to Watch in 2011

January 7, 2011 // By: Stream Companies

JWT recently came out with a list of 100 things to watch for in 2011. Here are a few that stood out to us, let us know what you think!

Online Ad Spending Set to Break Records

January 3, 2011 // By: Stream Companies

Peaks in spending expected each year through 2014

Display Spending Begins to Catch Up with Search

December 13, 2010 // By: Stream Companies

More spent on branding is key for display ads

Although search may make more money than display advertisements, eMarketer has forecast that growth in display ad spending will surpass that for paid search through 2014. Additionally, from 2011 to 2014, online display spending is projected to grow faster than overall online spending while spending on search stays slightly behind.

Google puts emphasis on Local Initiatives

December 3, 2010 // By: Stream Companies

Google recently made changes in their search engine results with the launch of Places search. With this launch, Google combined the map-based Google Local listings with its organic search results.