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The Daily Stream

Advertising News for the New Media

Link Building in a Local World

October 17, 2013 // By: Stream Companies

If you have been paying attention during Whiteboard Friday then you know that building topical and authoritative links to your site will help with your rankings, traffic and sales. While this concept works very well on a national level, it may not work as well for a local barbershop or a car dealership.

Not Optimizing for Local Search? You're Missing Out.

September 5, 2013 // By: Stream Companies

Let’s face it, search engines are getting smarter. Your potential customers know that, so their queries are following suit. Not long ago, if you wanted to find a hospital that was close to you, you had to type ‘hospital in [AREA].’ Now look (I ran the search from Center City Philly):

A Top 10 SEO Checklist For Everyone

August 29, 2013 // By: Stream Companies

Everyone has that laundry list of items that goes by the way side to make room for bigger and more seemingly important tasks. But sometimes, that list is composed of items that will make up the foundation for those more important tasks. Sure, grocery shopping doesn’t seem THAT important, but what are you going to do when you open the fridge at 8 p.m. and only moldy cheese and flat soda stare back at you?

Auto Dealers - Combating Increased CPCs with Google Enhanced Campaigns

July 30, 2013 // By: Stream Companies

Over the last few years, auto dealerships have increasingly begun to realize the direct benefit of utilizing paid search campaigns to increase their lead generation funnel.  Last year, a survey conducted by Cars.com and Dataium found that 55% of US auto dealerships’ digital ad spend was going to paid search marketing.  This is because users utilize search engines to gather information before making a buying decision.

How To Get People To Read Your Content

July 26, 2013 // By: Michelle McGowan

“No one’s going to read it anyway” and Other Woes of a Copywriter

So you’ve sat with your copy document for hours – switched a few words here and there, added some commas, whipped out that thesaurus you got in high school – and made it just right. It’s a good feeling, huh? Now when millions of people land on this website, they’re going to have the absolute best, most comprehensive understanding of the product, its benefits, and how it will impact their day-to-day life.

The Michael Bay Guide to PPC Marketing

June 13, 2013 // By: Stream Companies

PPC.

Getting the Most Out of Twitter for SEO

April 18, 2013 // By: Stream Companies

Small business on a tight budget looking to promote their business in 2013 might want to consider making this the year they start tweeting.

Google Trends: How New Business Owners Can Utilize Google Trends

April 15, 2013 // By: Stream Companies

No matter what business you are in, utilizing both internal and external historical data and sales trends can uncover a wealth of knowledge about your industry, seasonality, & customers.

4 Tips for Creating SEO-Friendly Content

March 21, 2013 // By: Stream Companies

In the early days of Search Engine Optimization (SEO), optimization was equated to shoehorning as many mentions of your keywords as possible into your copy in a practice known as "stuffing."

3 Google Analytics Updates for Spring 2013 You Must Know

March 20, 2013 // By: Stream Companies

Google has announced that its latest round of 2013 updates have dropped.