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The Daily Stream

Advertising News for the New Media

Digital Marketing for Higher Education

June 25, 2018 // By: Ashlee Bartko

Your Competitors are using this key tool to get more students, but are you? How much are you spending on print marketing for your college or university? Hundreds of thousands of dollars or more? If you’re still buying names of students who have indicated an interest in a particular major, or those who have received a certain score on their standardized exams, you may be missing a huge opportunity in digital marketing; one that your competitors are likely using to increase leads with a lesser budget, to grow enrollment and profitability.