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The Daily Stream

Advertising News for the New Media

The Difference Between Mobile and Tablet Advertising

February 21, 2011 // By: Stream Companies

 A look at how consumer attitudes differ…

Research on tablet advertising has found that users prefer ads that take advantage of features such as video, interactivity, 360-degree views and other eye catching features. Flashy ads may thrive on tablets however it is not necessarily the same story for smartphones.