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The Daily Stream

Advertising News for the New Media

Reasons to Work at an Integrated Agency

July 10, 2018 // By: Samantha Cojocariu

You may have already read why integrated marketing is great for a company, but do you know the benefits of working at an integrated advertising agency?

Think of digital marketing as a puzzle. You have different pieces to work with: Display, SEO, Social, and Paid Search. When your company keeps all these aspects separated, you don’t get to see the full picture.  However, when you start to integrate your digital marketing, communication and client goals become clearer; each piece of the puzzle starts to fit together to bring forward a brand’s best picture.

While integrated marketing is great for a client and their brand, it is equally great for agency employees, and here’s why:

6 Ways SEO and PPC Can Work Together for Your Business

June 27, 2018 // By: Amanda Seale

SEO and PPC are an excellent dynamic duo when it comes to marketing strategies for your business. Both strategies help to maximize traffic and conversions, which, in turn, leads to a better ROI for you. However, you shouldn’t treat both strategies as separate entities. Instead, capitalize on the benefits of each, and how the strength of one can pick up on the weaknesses of the other to create a more successful search strategy. Not sure how your business can benefit from integrating SEO & PPC? Consider these six ways SEO and PPC can work together.