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The Daily Stream

Advertising News for the New Media

8 Ways to Make Customer Testimonial Videos Matter

August 22, 2012 // By: Stream Companies

These days, word-of-mouth marketing is more important than ever.  Social/local/mobile is the new way of life, and it’s a fact that consumers’ peer reviews carry far more weight than your claims.

Stream Companies Wins Five Telly Awards

July 23, 2012 // By: Stream Companies

Stream is proud to share that we have taken home 5 Telly awards. The production team earned awards for the Kremer Eye Center Spring promo in the health and wellness category, the CertainTeed Certa-Lock web video for use of graphics and sales and the Automotive Training Center web video for recruitment and use of graphics.

Snapshot of a Full Service Production House

May 30, 2012 // By: Stream Companies

What is a full-service production house?

Super Bowl Ad Leak? Score.

February 27, 2012 // By: g_press

Ok, Dave. Interesting ideas, but mine are obviously better.

Pre-Super Bowl Ads? Flagged for False Start

February 27, 2012 // By: Dave Mazzoni

Super Bowl XLVI has come and gone, but the employees of Stream Companies are still buzzing about this year's ads.

The Evolution of Media Buying in 2012

December 8, 2011 // By: Stream Companies

With budgets becoming tighter and tighter in Broadcast, Radio, and Cable, perhaps it’s time to take a closer look at what is really going on.  And with the upcoming political year, especially in a top 5 DMA market like Philadelphia, it is of paramount importance to be more targeted than ever so the branding message reaches its target audience as opposed to getting lost in the shuffle.

Cable Buying: A Game of Reach and Frequency

November 8, 2011 // By: Stream Companies

Welcome to the World of Cable Advertising!

The Science of Backyard Buying

October 7, 2011 // By: Stream Companies

It's a given: No one wants to squander precious advertising dollars. And in a large market like Philadelphia, it can be tough for a retailer with one location to market to potential consumers – people that live within a 20-mile radius.