<iframe src="//www.googletagmanager.com/ns.html?id=GTM-PD29XS" height="0" width="0" style="display:none;visibility:hidden">

The Daily Stream

Advertising News for the New Media

Cable Buying: A Game of Reach and Frequency

November 8, 2011 // By: Stream Companies

Welcome to the World of Cable Advertising!

The Science of Backyard Buying

October 7, 2011 // By: Stream Companies

It's a given: No one wants to squander precious advertising dollars. And in a large market like Philadelphia, it can be tough for a retailer with one location to market to potential consumers – people that live within a 20-mile radius.

Spending On “Traditional Media” Ads Stabilizes

May 24, 2011 // By: Stream Companies

Mobile Marketing Done Right

January 4, 2010 // By: Stream Companies

Want to strengthen your mobile marketing campaign? You've come to the right place. The following is a list of tips that will give you  better understanding of do's and don't in the work of mobile marketing.

Your Businesses PR Output

December 30, 2010 // By: Stream Companies

Weekly use of the internet is climbing and because of this, brands may benefit from increasing their online PR output in 2010.

90% of Super Bowl Ads Sold Two Months in Advance

December 7, 2009 // By: Stream Companies

The Super Bowl is two months away and CBS has already sold more than 90% of its Super Bowl inventory.

Weekly Ranker 7/20/09 - 7/26/09

July 28, 2009 // By: j_brennan

 

Weekly Ranker 7/13/09 to 7/19/09

July 24, 2009 // By: j_brennan
Station Title Date Day Air Time (r) RTG SHR #TC Rank
ESPN HOME RUN DERBY 07/13/2009 Mon 8:15 p - 11:15 p 14.5 23 1 1
ZCSN PHILLIES BSBL 07/16/2009 Thu 7:00 p - 9:45 p 11.0 18 1 2
ESPN HOME RUN DERBY 07/13/2009 Mon 8:00 p - 8:15 p 10.6 18 1 3
ZCSN PHILLIES BSBL 07/17/2009 Fri 10:00 p - 12:45 a 8.8 18 1 4
ZCSN PHILLIES BSBL 07/17/2009 Fri 7:00 p - 8:45 p 7.9 15 1 5
ZCSN PHILLIE PST-LV 07/16/2009 Thu 9:45 p - 10:00 p 6.8 10 1 6
ZCSN PHLS CLBH R WD 07/17/2009 Fri 8:45 p - 9:15 p 5.2 9 1 7
USA ROYAL PAINS 07/16/2009 Thu 10:00 p - 11:00 p 4.9 8 1 8
ESPN MAJOR LEAGUE B 07/13/2009 Mon 11:15 p - 12:15 a 4.4 10 1 9
USA NCIS 07/15/2009 Wed 9:00 p - 10:00 p 4.2 7 1 10
USA NCIS 07/15/2009 Wed 8:00 p - 9:00 p 4.1 8 1 11
ZCSN PHILLIE-LV WD 07/17/2009 Fri 9:45 p - 10:00 p 4.0 7 1 12
USA NCIS 07/16/2009 Thu 7:00 p - 8:00 p 4.0 7 1 12
TNT DARK BLUE 07/15/2009 Wed 10:00 p - 11:00 p 4.0 7 1 12
USA NCIS 07/13/2009 Mon 8:00 p - 9:00 p 4.0 6 1 12
TNT CLOSER, THE 07/13/2009 Mon 9:00 p - 10:00 p 4.0 6 1 12
USA LAW & ORDER: C 07/19/2009 Sun 9:00 p - 10:00 p 3.9 6 1 17
USA LAW & ORDER: S 07/19/2009 Sun 8:00 p - 9:00 p 3.7 6 1 18
NAN SPONGEBOB 07/19/2009 Sun 9:00 p - 10:00 p 3.7 6 2 18
USA WWE ENTERTAINM 07/13/2009 Mon 10:00 p - 11:15 p 3.6 6 1 20
USA NCIS 07/17/2009 Fri 6:00 p - 7:00 p 3.5 7 1 21
USA BURN NOTICE 07/16/2009 Thu 9:00 p - 10:00 p 3.5 5 1 21
USA IN PLAIN SIGHT 07/19/2009 Sun 10:00 p - 11:00 p 3.3 5 1 23
USA NCIS 07/16/2009 Thu 8:00 p - 9:00 p 3.2 5 1 24
ZCSN BSBL GLDN WD 07/17/2009 Fri 9:15 p - 9:45 p 3.2 5 1 24
NICK ICARLY 07/16/2009 Thu 6:30 p - 7:00 p 3.2 6 1 24
USA WWE ENTERTAINM 07/13/2009 Mon 9:00 p - 10:00 p 3.2 5 1 24
USA LAW & ORDER: S 07/19/2009 Sun 5:00 p - 6:00 p 3.2 8 1 24
ZCSN PHILLIE PST-LV 07/17/2009 Fri 12:45 a - 1:00 a 3.1 9 1 29
ZCSN SPORTSNT PRIME 07/16/2009 Thu 10:00 p - 11:00 p 3.0 5 1 30
TNT LEVERAGE 07/15/2009 Wed 9:00 p - 10:00 p 3.0 5 1 30

Note: Ranker displays statistics for PH Live Households (HH)