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The Daily Stream

Advertising News for the New Media

Versus: Pro Tumblr

January 20, 2012 // By: Julia Giacoboni

Since 2007, Tumblr has been rocking the world of online media. After all, with over 15 billion posts by its 40+ million bloggers, it has earned the right to brag.

Shared Qualities of Top Sellers

November 10, 2011 // By: Stream Companies

Top Sellers are more than just sales people; they’re true partners in your business. Highly successful sellers have certain characteristics that allow them to excel in their role and achieve consistent, top level performance. When Stream Companies is on the search for Sales Team members, this is what we expect of our candidates:

Cable Buying: A Game of Reach and Frequency

November 8, 2011 // By: Stream Companies

Welcome to the World of Cable Advertising!

Step It Up When You're LinkingIn

November 3, 2011 // By: Stream Companies

LinkedIn is the world’s largest professional network, with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

Willie Sutton and Facebook

September 16, 2011 // By: Stream Companies

Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank.  If that sounds indecipherable, you are not alone.  There’s a lot to know when it comes to making your brand voice heard on Facebook.

The Five Traits of Highly Successful Marketing

August 17, 2011 // By: Stream Companies

Promote, Promote, Promote – Compelling offers, unique selling propositions, seasonal sales, giveaways… the strength of your campaign (AND its success) starts with your promotion’s value as perceived by your target customers.  You know your customers.  What do they want to hear?

Auto Shoppers Online

July 11, 2011 // By: Stream Companies

Can YouTube clips and mobile websites replace test drives and in-person experiences?

Stream Video Update

January 7, 2011 // By: Stream Companies

http://vimeo.com/18536598

Display Spending Begins to Catch Up with Search

December 13, 2010 // By: Stream Companies

More spent on branding is key for display ads

Although search may make more money than display advertisements, eMarketer has forecast that growth in display ad spending will surpass that for paid search through 2014. Additionally, from 2011 to 2014, online display spending is projected to grow faster than overall online spending while spending on search stays slightly behind.

Are You Reaching 75%?

January 6, 2010 // By: Stream Companies

According to the study entitled: Social Media in 2009 Inc. 500: New Tools and New Trends, social media use is growing fast within corporations in the United States.