In today’s digital age, security breaches have made consumers more cautious about where and how they do their shopping, online and off. To combat this, credit card companies, brick and mortar stores, and website owners are all trying to do their part to improve security measures. For website owners that method is enabling HTTPS.
In recent years the need for HTTPS has grown considerably. It’s not only something you want for your customers, it’s something that Google’s taken note of too. In this post we’ll go over the fundamentals of why you need HTTPS enabled on your website.
Before we tell you why you need it, here’s a little more about what it is. Think of HTTPS or Hypertext Transfer Protocol Secure as a layer of protection for your website. Whenever a visitor types in information and submits it to your site, HTTPS prevents outside sources from intercepting it through a process called authentication and/or accessing its true details through another process called encryption.
Though having HTTPS enabled on pages that request personal information is essential, having it throughout your website is even better. Having HTTPS:
Reduces Cart/Form Abandonment
Let’s say your digital shopping cart is filled with what you were after and you’re ready to check-out. Before you do, if you’re like me and other online shoppers who are careful about sharing personal info online, you glance at the url bar and make sure you see HTTPS ahead of the site address.
Checking for HTTPS is a pivotal make or break moment in the online shopping cycle. If your website isn’t holding up its end of the bargain and pledging that it will be secure with the information it receives, you can expect customers to go to another website that will.
Provides Security for eCommerce and B2B
So if you’re not selling anything direct to the consumer from your website, you might be wondering if you still need HTTPS and the answer is yes.
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Take an unbiased walk through your website’s pages and identify where HTTPS might give your customers an added layer of peace of mind.
If you request personal information for a consultation (such as a phone number and address) or have an online financing application, there’s a chance that your potential customers could be backing out because they’re feel as though your site is not secure.
Don’t Fall Behind in Search
Due to an influx in security breaches in recent years, Google already announced plans to use HTTPS as a ranking signal in search results. That means, sites that have HTTPS enabled will be given priority over those without it.
If you’ve worked hard to make a steady climb up the Search Engine Results Page through the design of and content on your website, the last thing you want is it to be held back by something like not having HTTPS.
And Google’s already moved these plans for a more secure web forward. In January 2017, websites browsed in Chrome that use a sign-in or collect payment information with HTTP-only will be marked as “Not secure” in the headlining web address bar.
Getting HTTPS for Your Website
SEO is about improving the user experience for your website visitors and HTTPS is one site improvement that goes a long way. A reputable SEO provider will be able to help you work out the technical aspects of getting HTTPS enabled.
If you’re interested in learning more about site important website improvements like these, download our FREE eBook, How Stream Companies Does SEO. You’ll learn about the benefits of restrategizing often and the ABC’s of creating a strong SEO presence for your site.
Until Next Time,