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The Daily Stream

Advertising News for the New Media

Reputation Management: Why it’s Important & How it Can Lead to More Sales

April 11, 2019 // By: Jonelle Campbell

We have all been there. Before we decide our next move in life, be it finding a nice place for dinner or where to purchase your next vehicle, we head to the internet. There’s no doubt reviews of businesses help guide our decisions. In fact, a recent BrightLocal study found out that 91 percent of consumers aged 18 to 34 trust online reviews just as much as recommendations from friends and family. 

Though it may seem strange to trust the opinions of those we do not know, online reviews hold a lot of weight, whether they are true or fabricated.

Taking attention to these reviews to maintain the integrity of your business is the first step in reputation management. Proven to increase sales, as well as morale for both your team and the customer, gaining a constructive, fool-proof plan will elevate confidence as a company, as well as build trust in your loyal clients and raise up your potential customer base.

Mobile-First Indexing vs Mobile Usability

April 11, 2019 // By: Victor Filoromo

It was just about a year ago when Google launched mobile-first indexing into our digital world. In past years, perhaps even back to the first time you heard of a search engine, Google would use the desktop version of a page’s content to index and rank it.

These days, many Google users are using the search engine on a mobile device, so the index is using the mobile version of a page first, instead of the desktop version.

Mobile-first indexing and mobile usability are one and the same in a sense, so it’s important to keep some things in mind as search engines strive to keep up with the latest trends. Let’s take a closer look at how to keep your listing on page one with this handy guide.

How Does Video Set You Apart From the Competition?

April 11, 2019 // By: McGair Valois

In the ongoing effort to attract, engage, and delight consumers, the rise of video has become an essential tool for marketers. Looking to share relevant information about products and services in front of new and existing customers? Video may be your answer.

We all know how a cute or funny video can be a great way to attract a lot of short-term attention, but exactly how does video set you apart from the competition in a way that provides a tangible and lasting impact? Read on to learn more!

Facebook Marketing: How to Win the Right Audience

April 11, 2019 // By: Chuck Hasenauer

The stage is set… the lights are on… the curtains are drawn… and you, the showman, step onto the dais! Social media, and Facebook especially, is your platform. What will you say and do to draw an audience? More importantly yet, how will you win them over and keep them engaged?

Questions like these have beguiled marketers since the beginning of time—or, at least, since the beginning of marketing. Facebook may be a modern platform with its own capabilities, but there are some timeless tricks to the trade, too.

Let’s stroll backstage together and solve these mysteries once more!

What You Missed Last Quarter on Google

April 11, 2019 // By: Jennica Torio

From algorithm updates to new AI and mobile website optimization features, Google spent the past few months unveiling new technologies and processes that are sure to set new standards for 2019.

As a business owner that’s looking to score some wins through digital marketing platforms, it’s best to stay on top of the latest Google headlines so that you can stay ahead of the curve.

So, if you’re curious about what you can expect for 2019 from this tech giant, here are some of the biggest headlines you may have missed last quarter on Google.

What FullThrottle’s Web Suite Has to Offer

April 11, 2019 // By: Ashley Cappetta

The FullThrottle Web Suite is an automotive marketing platform. Scratch that. It’s the most advanced, mobile-first marketing platform designed for all your dealership’s needs. With its intuitive analytics, sharp design, and smart technology, the FullThrottle Web Suite is revolutionizing the online dealership experience—and we know you want to be a part of it.

Below, we’ll break down FullThrottle’s tools and features, giving you a glimpse into the fully integrated platform that will take your dealership from zero to 60. Let’s pump this thing into overdrive.

13 of the Best SEO Tools for Auditing and Monitoring Website Performance

April 11, 2019 // By: Dan Petrovitch

So, you’ve got SEO down pat. You’re writing some killer content—it’s informative, helpful, and great-looking. Your internal links are on point, while your external links are bringing in traffic by the horde. Meta descriptions? Not a problem. Longtail keywords? You’re the undisputed master. Image alt text? Please.

But wait... Just because you’ve implemented all the best practices doesn’t mean that that’s all there is to SEO. If you want the results you’re craving, then you need the right tools to audit and monitor your website’s performance. Keep reading to learn more about 13 of the top SEO technologies.

Why You Need a Google Partner to Help You Reach Your Advertising Goals

April 11, 2019 // By: Madison Lippincott

An extremely popular and successful band once sang, “I get by with a little help from my friends.” Even the Beatles admitted that there’s no shame in asking for a little help when it comes to reaching your goals, whether they’re becoming one of the most widely celebrated musical groups in the world or growing your business.

One of the best ways to meet and exceed your advertising goals for your business is by uniting up with a Google Partner. But what is a Google Partner? And what makes them so special? In this guide, you’ll learn all about the Google Partners program and the many benefits you and your business can reap from it. Let’s get started!

How to Create a Revenue-Generating Google Ads Campaign

April 11, 2019 // By: Mackenzie Wiltrout

The web is a vast and exciting place. From the point of view of a consumer, it’s a treasure trove of new products and answers to be found. From the point of view of a business, it’s a mass of potential to be tapped.

If you’re looking to ramp up your site’s traffic and deliver your message to the most interested parties all at once, Google Ads can help. With the right strategy, it’ll have you generating revenue before you know it.

How to Identify Your Online Buyers Before They Contact Your Business

April 4, 2019 // By: Erica Abbott

As a dealership, you are constantly looking for new and innovative ways to capture online shoppers early on in their buying journey. A study from Millward Brown Digital found that 85 to 90 percent of automotive consumers conduct online research, which presents dealerships with the unique opportunity to identify and market to those buyers before they ever even contact your business.

One such way you can do this is by using Shopper Suite, a product that is part of Stream Companies’ Full Throttle technology platform. This technology identifies online buyers before they contact your business and quickly markets to them, positioning your business for success.