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The Daily Stream

Advertising News for the New Media

What to Expect from Average Position, The Performance Metric by Google Ads

November 13, 2019 // By: Rachel Steinberg

Akin to growing up with your childhood best friend, Google Ads and the average position were like two peas in a pod since the invention of pay-per-click (PPC) advertising.

As time goes by, though, and you and your friend grow apart, there may come a time to cut the cord. So is the case with Google, who is getting rid of the average position come September 2019.

Learn How Stream Companies Puts Wellness at the Forefront of its Company Culture

November 5, 2019 // By: Lou Ryan

When Streamers aren’t hard at work delivering retail traffic for their clients, you can often find them playing a game of softball or participating in the Stream Running Club.

These fun, fitness-based activities are a good example of how Stream employees support each other both on and off the clock. They also show something else important to the company culture: A focus on wellness. In fact, we were recently named a 2019 Healthiest Employer by Philadelphia Business Journal.

Healthcare marketing is constantly changing. Stay ahead of it with these digital marketing trends

October 28, 2019 // By: Tighler Petrongolo

Digital marketing trends are ever-changing across all industries, especially healthcare. Unfortunately, it tends to be difficult for healthcare businesses to keep up. This is primarily because marketing strategy is not the main priority in healthcare and instead patient care is (as it should be)! In order to remain successful, you’ll need to stay ahead of the marketing trends! From reputation management to content strategy, we have listed the 2019 healthcare digital marketing trends that are designed to drive growth for your business.

Interview with VP of Creative: The Role of Creative in a Retail Expert Agency

October 18, 2019 // By: Chuck Hasenauer

Advertising agencies have many moving parts, but the Creative team is always an important piece of the puzzle. At Stream Companies, Creative handles a range of tasks from scripting and copywriting to design, across traditional and digital media.

Our Creative team is one of the most dynamic and dexterous around! We want to peel back the curtain and show you what happens behind the scenes. See the role this department plays in our retail agency through the eyes of Dave Mazzoni, Stream’s Vice President of Creative.

How Showcasing Your Dealership's Personality with AutoSnapp Will Validate Customer Service

September 27, 2019 // By: Erica Abbott

If you’re a dealership wanting to showcase your personality and turn it into customer service magic, then look no further than AutoSnapp. This app allows dealership staff members to snap a photo or video right from their phone and create unique content opportunities—ultimately leading to connecting better with customers and forming a social community.

Learn about Stream Companies' New Proprietary Reporting tool: Adnomics

September 19, 2019 // By: Tighler Petrongolo

I’m sure you’ve heard the quote that if you don’t learn from the past, you’re doomed to repeat it. Right? Well, the same goes for marketing. If you don’t learn from the marketing efforts you’ve made MoM or YoY, then you’re doomed to repeat them. That’s why having a reporting tool like Stream Companies’ Adnomics is a necessity for your business’ success.

Stream Companies CRO Program: Increasing Sales and Conversions with a Scientifically Proven Process

September 11, 2019 // By: Jennica Torio

There’s no doubt about it—the digital marketing industry has changed. Back in the days of America Online and the beginnings of social media, all you really needed was a good-looking website to succeed digitally. Today, things are a little different.

Sure, you still need a good site to attract visitors, but with every other business touting a responsive and beautifully designed website, you need a little something extra to gain that competitive edge. You need conversion rate optimization.

FullThrottle Sales & Service Suite: Streamlining Your Customer Communications and Crushing Sales Goals

August 26, 2019 // By: Ashley Cappetta

FullThrottle is the most advanced, mobile-first marketing platform designed for all your dealership’s needs. Within FullThrottle’s Web Suite lives the Shopper Suite and the Sales & Service Suite, the latter which we’ll be focusing on below. With this tool, your dealership will crush your sales goals with a new class of instant and ongoing equity mining—it’ll be the only tool you’ll need for supercharged sales.

The Internet is Evolving… Is Your Business Keeping Up?

August 23, 2019 // By: Madison Lippincott

In today’s day and age, nearly everything we do involves the internet—somehow especially when it comes to marketing your business. In terms of reaching the biggest audience and, more importantly, your target clients, it just makes the most sense to utilize the internet to the best of your capabilities. But how can you do that when the internet is so rapidly changing right before our eyes?

Understanding the New Metrics Replacing "Average Position”

August 15, 2019 // By: Lou Ryan

For years, account managers have relied on Average Position to determine how well their ads are performing—and for good reason. Average Position describes where your ad ranks in relation to other ads on a given search engine results page (SERP). Conventional wisdom said that the higher this metric, the wider your audience.