<iframe src="//www.googletagmanager.com/ns.html?id=GTM-PD29XS" height="0" width="0" style="display:none;visibility:hidden">

The Daily Stream

Advertising News for the New Media

Why Your Site Needs to Be Optimized for Voice Search

September 21, 2018 // By: Kaitlin Southron

Siri, where’s the nearest coffee shop?

Alexa, why is my car making strange noises?

Okay Google, how do I get my website to rank number one?

Voice search is quickly taking off as voice assistants like Alexa and Echo become more and more popular. In fact, experts predict 50 percent of all searches will be voice searches. It’s now more important than ever to optimize your business’ website for voice-based search queries, in addition to traditional desktop optimization techniques.

Digital marketing beyond social media

September 19, 2018 // By: Elianny Vera

Most people believe that digital marketing is all about social media, but in reality, it is so much more. It is true that social media plays an important role, but it’s only a portion of digital marketing. At a higher level, digital marketing is advertising through different digital channels such as Display, PPC, Email Marketing, Online PR (influencers), etc.

How to Make Your Blog Posts Both Informative & Compelling

September 17, 2018 // By: Rachel Steinberg

A blog can be one of your business’ most valuable marketing tools. It brings awareness to your brand, educates consumers on a particular subject, and generates leads.

Can Facebook Audience Insights Inform Your Marketing Strategy?

September 14, 2018 // By: Samantha Cojocariu

If you’re an agency that works regularly with clients outside your hometown, you might find it daunting to research the most popular spots in their area. Any native Philadelphian knows the best places to go, but if you aren’t from the area, it can be tricky to figure out. Every venue, business, and cheesesteak joint is going to say they are the best in town, but how can you tell for sure which one is truly the location your audience loves?

5 Scripts to Help Manage Your PPC Campaigns Within Google Ads

September 12, 2018 // By: Amanda Seale

Using scripts in Google Ads is a great way to help automate tedious tasks within your PPC campaign and will help increase your account performance. Scripts also give you a ton of data to help you focus on the overall strategy of the account, instead of spending time collecting and organizing data.  Check out our five favorite scripts to utilize in Google Ads:

Writing for the Right Audience: Leveraging Buyer Personas

September 10, 2018 // By: Dan Petrovitch

So…you want to take your blog’s content to the next level, huh? There are few strategies as useful as utilizing a set of well-curated buyer personas—these tools will help you write for the correct audience.

It’s just like when you were back in high school, and your English teacher would always remind you about writing for the right crowd. Except, this time around, it could boost your conversion rates…

What Past Google Algorithm Updates Can Tell Us About the Future

September 6, 2018 // By: Sarah Kelshaw

 Search engine optimization is dynamic, which means that best practices can change in the blink of an eye. Since this field of digital marketing is relatively new, Google is still figuring out how to deliver the best search results for any given query. On average, Google performs small updates to the algorithm around 500-600 times a year. The best thing that SEO strategists can do is learn from past impactful Google Algorithm updates and predict the next thing coming.

Engaging Customers with Story-Telling Techniques

September 4, 2018 // By: Emily Vanneman

The things you purchase and the items inside your home are more than just for productivity—they’re part of your identity, too. Well, that same sentiment applies to your ideal customer.

When it comes down to it, you want to be sure that the message you’re imparting across all advertising platforms tells a story about how that service or item will help the person refine their already dazzling personality and align with their way of life.

By employing these simple techniques, you’ll transform those interested, potential customers into solid leads that’ll help your business thrive. Let’s take a look at some of the best story-telling practices you can use in your content!

Why Social Management is Important for Your Business

August 31, 2018 // By: Monica Grater

When it comes to social media, most businesses prioritize using it to serve ads to current and potential customers. While this is a large and important part of managing your business’ social media presence and furthering your business, it is just as crucial to keep up with managing your social media accounts day to day. Read on to further explore the reasons why you should be managing your social media presence day to day, and for resources to help you do so. For the purpose of this article, we will be focusing mainly on Facebook.

Do You Really Know Your Buyers? Why You Need Persona-Powered Content Marketing

August 29, 2018 // By: Jenny Prikockis

When you’re not seeing the results you want from your business, it’s time to re-evaluate, shore up your strategy, and realign your advertising efforts. Content marketing centered around detailed buyer personas is an effective way to define the people you’re trying to reach and (drumroll please…) reach them!

Learn more about what buyer personas are all about and how they canhelp strengthen your content marketing efforts below.