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The Daily Stream

Advertising News for the New Media

How Can Inbound and Content Marketing Help You to Achieve Your Business Goals?

December 11, 2018 // By: Dan Petrovitch

Less than a decade ago, inbound and content marketing were niche strategies that were only being used by the most forward-thinking ad agencies and marketing firms. Today, these tactics are staples of nearly any business plan worth its salt. So… How can these techniques help you to achieve your business goals?

3 Ways to Improve the User Experience of Your Website

December 6, 2018 // By: Jenny Prikockis

From booking hotel accommodations to deciding where to eat for dinner tonight, the decision-making process of our time happens online. We’ve all reviewed countless businesses’ websites and become connoisseurs of what’s good and what’s not—this, of course, largely evidenced by the providers we’ve chosen.

There are always ways to improve the user experience of your website and thinking of them often will ensure your customers are happy with your service. Your customer is everything, which is why in this post, we’ll delve into three ways to enhance your website with the user in mind.

What Is Inbound Marketing and How Can It Help Your Business?

December 3, 2018 // By: Victor Filoromo

You want nothing more than to be able to reach your desired consumer. You have a business, and you want it to succeed. But perhaps you’ve found yourself putting too much effort into reaching out to the customers you’re trying to draw in, with few positive results.

Direct mail, cold calls, and generic e-mail blasts can feel somewhat impersonal, and potential customers may be turned off when they see these kinds of things. But inbound marketing can increase customer interaction and sales when it’s done right. What is this marketing method, and how can it help your business? We’re taking a closer look.

Balancing Creativity & SEO in Your Content Writing

November 28, 2018 // By: Rachel Steinberg

Writing SEO copy can pose an interesting challenge. You want your articles to be visible on Google, but you also want them to be fun to read. So, how do you find that balance between creativity and SEO in content writing?

Below are three tips on how to create effective marketing copy. Keep reading to gain insight on how to keep both people and search engines happy.

How Voice Assistants Are Changing the Ways We Write Content

November 23, 2018 // By: Mackenzie Wiltrout

From Siri to Alexa and every AI-powered helper in-between, voice assistants have taken the tech world by storm in the past few years. At the beginning of 2018, Alpine AI reported that these clever bots were racking up roughly one billion searches a month. And by the year 2020, comScore predicts a whopping 50 percent of all searches will be conducted by voice alone.

At face-value, this Jetsons-like tech development is uber cool and convenient. However, that’s for the user. How are voice assistants affecting the way we writers and internet marketers are creating our content? Just read on to find out…

The Essentials of Content Readability

November 20, 2018 // By: Emily Vanneman

Engaging, easy-to-digest content is the heart of what keeps your readers interested. But, what are the hallmarksof a perfectly crafted piece of copy that snags your audience’s attention and keeps them engrossed to the very last word?

Well, the team of content connoisseurs at Stream Companies is here to give you the lowdown on the essentials of content readability. Before long, you’ll be churning out attention-snagging copy that’s designed to keep your audience immersed from start to finish.

Why Businesses Need Inbound Marketing

November 15, 2018 // By: Jennica Torio

If you’ve been making moves to boost your digital marketing efforts, you’ve probably come across the term “inbound marketing.”

Inbound marketing is a tactic that’s becoming more and more popular for businesses everywhere. It’s a content-based solution that’s designed to help you attract, connect, and nurture your online leads.

So, how can this help your business? Read on to find out.

Everything You Need to Know About Switching to Linear Attribution

November 12, 2018 // By: Amanda Seale

Within Google Ads, you can decide which attribution model you would like to use, allowing for you to decide how much credit each click gets for your conversion. These models can help give you a better understanding of how your ads are performing and can help you optimize across the user’s conversion path. However, attribution models are only available on the Search Network and for Shopping Ads, and do not apply to Display Network Ads. When you set up conversions within the Search Network or for Shopping Ads, attributions are only available for website, Google Analytics, phone calls, and import conversion actions.

So, why is it important to participate in social listening?

November 7, 2018 // By: Samantha Cojocariu

The most important reason to take part in social listening is to maintain and monitor your reputation. I’m not talking about reviews on Google My Business, Dealer.com, or even Facebook. I’m talking about the conversations your consumers have when they think no one is listening. When you aren’t tagged directly or when there is conversation about your brand that is not intended to be engaged with—that’s when you can learn the most about how your customers perceive your brand.

Google My Business: Your New Homepage is Off-Page

November 2, 2018 // By: Sarah Kelshaw

According to Moz’s research through Jumpshop, 35% of desktop visitors do not click through to any organic or paid listing. Mobile visitors are an even bigger challenge, with 57.1% of visitors not clicking through to a search result. What does this mean for your business? Users don’t always have the time or patience to be digging around your site for the answer they need. Google, as well as other search engines, is making it easier for businesses to provide answers on the SERPs. Take advantage of the resources Google has provided to reach your customers.