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The Daily Stream

Advertising News for the New Media

Know Your Buyers: What Consumers Look for Before a Purchase

October 17, 2018 // By: Victor Filoromo

You think you have a great product. It’s the cream of the crop. But, there’s always someone on the other end who may challenge that notion: the customer.

It’s always imperative to keep in mind what consumers are looking for before they make the jump and buy something, whether they’re doing it online or in-person. But how do you break through and ensure your business thrives? It helps to know what consumers are looking for before they buy.

Write, Post, Repeat: Why Fresh and Frequent Content is Important for Your Website

October 10, 2018 // By: Jenny Prikockis

Google recognizes online businesses who regularly post high-quality, unique content that answers searcher’s questions. In this post, we’ll review how adding new content to your website on a routine basis can help boost your website’s visibility and bring in more qualified leads.

OK, Voice Search: Why Local Businesses Are Missing Out on Big Opportunities

October 8, 2018 // By: Christina Davidson

Over the past few years, the way we interact with our technology has completely evolved. Looking back 10 years ago, who would have thought we would have a personal assistant in our pockets? With the increased accessibility to instant information, technology leaders like Google have been focusing heavily on delivering information to the user at the drop of a hat, or should I say at the drop of “OK, Google”?

The popularity of voice search has increased immensely since the introduction of Siri in 2011. Fifty-eight percent of consumers have used voice search to find a local business in the past 12 months. And, out of those voice-search users, 46 percent use this feature to find local businesses every single day! So, with the frequency of consumers using voice search to find local businesses like yourself, isn’t this where you want to be?

How Location-Based Ads Boost Store Visits and Sales

October 5, 2018 // By: Jennica Torio

Location-based advertisements have helped many businesses see their share of online success. Whether its increased traffic or better customer communication and engagement, these ads have been proven to boost a company’s overall digital presence. But can customized location-based ads drive store visits, too? Absolutely!

A location-based ad is a customized mobile advertisement that is designed to target those based on where they are physically and where they’ve been. From social feeds to Google Search Engine Results Pages (SERPs), you can find these ads all over the world wide web.

So, how exactly does location-based advertising work and how can it boost your in-store visits?

Emotional Advertising: How Brands Use Feelings to Get People to Buy

October 3, 2018 // By: Dan Petrovitch

Newsflash: Emotional advertising is in, and it has been for a long time. For the past few decades, science has consistently reaffirmed that people tap into their emotions (not their logic) when it’s time to make a decision between brands. Along with storytelling, emotional ads are some of the best tools you’ve got…

Our Go-To Coffee Shops in Philadelphia PA

October 1, 2018 // By: Kaitlin Southron

Next time you need a caffeine kick, you don’t need to settle for run-of-the-mill coffee served from big-chain shops. The city of Philadelphia is home to several locally owned small businesses, including coffee shops.

Our Philadelphia office has selected a few of our favorite places to visit when we hit the afternoon slump. Check it out!

Key Takeaways from HubSpot’s Inbound 2018

September 27, 2018 // By: Sarah Kelshaw

How do you summarize an incredible week of collaboration, inspiration, and industry growth in less than one novel? You simply cannot, but the team at Stream Companies has provided a recap for those who were unfortunate enough to miss this year’s event.

Why Your Site Needs to Be Optimized for Voice Search

September 21, 2018 // By: Kaitlin Southron

Siri, where’s the nearest coffee shop?

Alexa, why is my car making strange noises?

Okay Google, how do I get my website to rank number one?

Voice search is quickly taking off as voice assistants like Alexa and Echo become more and more popular. In fact, experts predict 50 percent of all searches will be voice searches. It’s now more important than ever to optimize your business’ website for voice-based search queries, in addition to traditional desktop optimization techniques.

Digital marketing beyond social media

September 19, 2018 // By: Elianny Vera

Most people believe that digital marketing is all about social media, but in reality, it is so much more. It is true that social media plays an important role, but it’s only a portion of digital marketing. At a higher level, digital marketing is advertising through different digital channels such as Display, PPC, Email Marketing, Online PR (influencers), etc.

How to Make Your Blog Posts Both Informative & Compelling

September 17, 2018 // By: Rachel Steinberg

A blog can be one of your business’ most valuable marketing tools. It brings awareness to your brand, educates consumers on a particular subject, and generates leads.