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The Daily Stream

Advertising News for the New Media

FullThrottle Sales & Service Suite: Streamlining Your Customer Communications and Crushing Sales Goals

August 26, 2019 // By: Ashley Cappetta

FullThrottle is the most advanced, mobile-first marketing platform designed for all your dealership’s needs. Within FullThrottle’s Web Suite lives the Shopper Suite and the Sales & Service Suite, the latter which we’ll be focusing on below. With this tool, your dealership will crush your sales goals with a new class of instant and ongoing equity mining—it’ll be the only tool you’ll need for supercharged sales.

The Internet is Evolving… Is Your Business Keeping Up?

August 23, 2019 // By: Madison Lippincott

In today’s day and age, nearly everything we do involves the internet—somehow especially when it comes to marketing your business. In terms of reaching the biggest audience and, more importantly, your target clients, it just makes the most sense to utilize the internet to the best of your capabilities. But how can you do that when the internet is so rapidly changing right before our eyes?

Understanding the New Metrics Replacing "Average Position”

August 15, 2019 // By: Lou Ryan

For years, account managers have relied on Average Position to determine how well their ads are performing—and for good reason. Average Position describes where your ad ranks in relation to other ads on a given search engine results page (SERP). Conventional wisdom said that the higher this metric, the wider your audience.

How Google Home Is Affecting the SERPs & Your Business

August 7, 2019 // By: Rachel Steinberg

Google has been around since 1998 and is used by billions of people every day. However, as technology evolves, the way people get answers to their questions is starting to change.

Voice-activated assistants have recently become popular, making it easy to complete day-to-day tasks, like getting directions to a new restaurant in town or finding a car dealership in your area.

With an increasing use of devices like Google Home, businesses need to adjust their way of marketing, specifically when it comes to Search Engine Results Pages (SERPs).

Stream Companies: A Premium Digital Agency that Delivers Retail Traffic

July 30, 2019 // By: Jenna Enright

So, you’re following all the popular advice for your digital marketing: You’ve designed a great website, you’re using carefully chosen keywords, you’re checking the analytics. Still, you’re not quite seeing the results.

It might be time to bring in a premium digital agency that delivers retail traffic—an agency like Stream Companies.

Webinar Recap: How Dealerships Will Be Impacted by Facebook’s Major Targeting Changes

July 24, 2019 // By: Stream Companies

At 2.38 billion monthly active users and counting, Facebook is the largest social network worldwide (1). Thanks to targeting abilities that are second to none, Facebook’s platform has allowed advertisers to serve ads to potential customers based on where they live and their unique interests. 

The Importance of Hiring an SEO Company to Handle Your Website

July 22, 2019 // By: Dan Petrovitch

We live in the age of do-it-yourself. From tried-and-true DIY projects like painting your own cabinets and hemming your own pants, to more flavorful endeavors like making your own needle-felted children’s toys and knitting your own reusable Swiffer pads, the DIY revolution seems like it’s here to stay.

But when it comes to your website, you don’t want to do it yourself. Trust us. We’ve seen too many aspiring businesses try to approach their SEO projects like they try to approach their homebrewed craft beer, and the results have been disastrous. Instead, you should hire an SEO company that knows its stuff.

SEO, PPC, and Social: The Digital Trifecta

July 16, 2019 // By: Mackenzie Wiltrout

Well, there’s no denying it: We’re in the thick of the Digital Age, and we’re not leaving it any time soon. The allure and utter convenience of the internet has managed to hook all of us, from impressionable and mischievous toddlers to your wise and wistful grandparents.

As a business owner, this is good news. Digital marketing is a veritable treasure trove of conversion opportunity…  Just as long as you know how to use it. By implementing the Digital trifecta of SEO, PPC, and Social Media into your strategy, you can grow your audience—and subsequently, your business—by leaps and bounds.

Leveraging Digital Media Buying to Reach Your Customers: An Interview with Stream’s VP Media Director

April 15, 2019 // By: Emily Vanneman

More often than not, success is the result of being in the right place at the right time—and around the right people. Well, the same sentiment is true for your company’s ads.

By determining the appropriate medium for your advertisements, your team has a greater chance of reaching the targeted audience and producing the desired results for your customers.

At Stream Companies, we consider our team of media buyers some of the best in the industry. That’s why we took a moment to sit down with our Vice President Media Director, Melissa Dempsey, to get her take on today’s media landscape and how modern technology is making it even easier to engage with your company’s ideal customer. Let’s take a look!

Reputation Management: Why it’s Important & How it Can Lead to More Sales

April 11, 2019 // By: Jonelle Campbell

We have all been there. Before we decide our next move in life, be it finding a nice place for dinner or where to purchase your next vehicle, we head to the internet. There’s no doubt reviews of businesses help guide our decisions. In fact, a recent BrightLocal study found out that 91 percent of consumers aged 18 to 34 trust online reviews just as much as recommendations from friends and family. 

Though it may seem strange to trust the opinions of those we do not know, online reviews hold a lot of weight, whether they are true or fabricated.

Taking attention to these reviews to maintain the integrity of your business is the first step in reputation management. Proven to increase sales, as well as morale for both your team and the customer, gaining a constructive, fool-proof plan will elevate confidence as a company, as well as build trust in your loyal clients and raise up your potential customer base.