E-mail and social media topped the list of most respondents for marketing tactics. The trend of combining the two is said to reach more people and therefore, boost business in 2010.
About 18% of business executives wanted to add social components into their e-mail campaigns but didn't know where to begin. One-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice.
Although 42% of executives reported a lift in campaign performance after integrating social and e-mail, 35% saw no improvement, and 23% did not know how to measure their results.
Stream Companies wants to be 2010's social media guide for your business.