According to emarketer.com, the three phases of a company's social marketing are trial, transition, and strategic. The more comfortable a company is with social marketing, the faster they will begin to strategize.

This will be great for networking as well company workers. The 2010 Social Media Marketing Benchmark Report from MarketingSherpa states that sixty percent of social marketing dollars will go to employee salaries for social media activities such as generating content, and the monitoring social channels.

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