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Versus: Pro Tumblr

January 20, 2012 // By: Julia Giacoboni

Since 2007, Tumblr has been rocking the world of online media. After all, with over 15 billion posts by its 40+ million bloggers, it has earned the right to brag.

It’s served as a mecca for internet creativity, housing such famous memes as Foul Bachelor Frog, Paula Deen Riding Things, and the troll face. Tumblr has also been the birthplace for blockbuster blogs (and now books) including Texts from Last Night and FML.


Conjured up by then 20-year-old homeschooler David Karp, Tumblr serves as a website for dummies, in the sense that is takes little thought process to make one. There’s no HTML knowledge needed, and with page after page of user provided content at your fingertips, you don’t need a single unique thought or word to express your point.

Tumblr likes to keep it fairly simple. You don’t see comments on posts or visit a page if you don’t want to. It’s all there, in your dashboard. Want to search for posts about swiss cheese? Go ahead. Want posts about swiss cheese to always show up on your dashboard? Good, go ahead and track that. Want to expand your options and dabble in gorgonzola? Do it! The only problem is, only the posts that are TAGGED with #cheese, #swiss, or #gorgonzola will show up. If the user doesn’t bother tagging it, you won’t see it. Sorry folks.

Pinterest switches it up a little bit. Instead of tagging, you put your photos or “pins” onto a “board” that makes sense. For example, name your board “Cheeses” and put a photo of a block of cheddar in there. In essence, it’s just another way to organize your photos. Another factor that draws a line between the two is the fact that Pinterest frowns upon photos with nudity (for now). Tsk tsk!

I see it this way…

If StumbleUpon, Flickr, and Tumblr all got together and baked a cake, it would be Pinterest. Pinterest cuts out a lot of the text and gets down to what you’re really looking for. Photos, and lots of ‘em. Photos, with links to where they came from. And blogs? Don’t you DARE call it blogging. They call it “pinning.” The dash is wider, clean and doesn’t require much scrolling.

But is it that different? I don’t know about you, but I have wasted could waste four, five, six hours on Tumblr. I don’t really need another time sucker in my life. More importantly, I don’t NEED anymore cute cat photos hogging space on my hard drive.

Okay…I do.

But, Pinterest… if it’s not broke, don’t fix it. Tumblr has got this under control. Thanks though! Really, we’re flattered.

Topics: Advertising, Advertising Trends, pinterest, social, Social Marketing, social media, trends, tumblr