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The Daily Stream

Advertising News for the New Media

The Essentials of Content Readability

November 20, 2018 // By: Emily Vanneman

Engaging, easy-to-digest content is the heart of what keeps your readers interested. But, what are the hallmarksof a perfectly crafted piece of copy that snags your audience’s attention and keeps them engrossed to the very last word?

Well, the team of content connoisseurs at Stream Companies is here to give you the lowdown on the essentials of content readability. Before long, you’ll be churning out attention-snagging copy that’s designed to keep your audience immersed from start to finish.

Why Businesses Need Inbound Marketing

November 15, 2018 // By: Jennica Torio

If you’ve been making moves to boost your digital marketing efforts, you’ve probably come across the term “inbound marketing.”

Inbound marketing is a tactic that’s becoming more and more popular for businesses everywhere. It’s a content-based solution that’s designed to help you attract, connect, and nurture your online leads.

So, how can this help your business? Read on to find out.

Everything You Need to Know About Switching to Linear Attribution

November 12, 2018 // By: Amanda Seale

Within Google Ads, you can decide which attribution model you would like to use, allowing for you to decide how much credit each click gets for your conversion. These models can help give you a better understanding of how your ads are performing and can help you optimize across the user’s conversion path. However, attribution models are only available on the Search Network and for Shopping Ads, and do not apply to Display Network Ads. When you set up conversions within the Search Network or for Shopping Ads, attributions are only available for website, Google Analytics, phone calls, and import conversion actions.

So, why is it important to participate in social listening?

November 7, 2018 // By: Samantha Cojocariu

The most important reason to take part in social listening is to maintain and monitor your reputation. I’m not talking about reviews on Google My Business, Dealer.com, or even Facebook. I’m talking about the conversations your consumers have when they think no one is listening. When you aren’t tagged directly or when there is conversation about your brand that is not intended to be engaged with—that’s when you can learn the most about how your customers perceive your brand.

Google My Business: Your New Homepage is Off-Page

November 2, 2018 // By: Sarah Kelshaw

According to Moz’s research through Jumpshop, 35% of desktop visitors do not click through to any organic or paid listing. Mobile visitors are an even bigger challenge, with 57.1% of visitors not clicking through to a search result. What does this mean for your business? Users don’t always have the time or patience to be digging around your site for the answer they need. Google, as well as other search engines, is making it easier for businesses to provide answers on the SERPs. Take advantage of the resources Google has provided to reach your customers.

Festivals to Attend in Long Beach CA

October 30, 2018 // By: Rachel Steinberg

The famous phrase “work hard, play hard” actually has some merit to it. By finding that optimum balance between accomplishment and leisure, you can improve your health and wellbeing and be a happier person overall.

So, when members of the Long Beach Stream team have clocked out for the day, they love taking the time to explore the area. And what better way to do that than by attending a fun festival?

While there are many to go to throughout the year, we’ve rounded up a few of our favorites. Keep reading to discover which festivals to attend in Long Beach, CA...

Going Mobile: 3 Reasons Why Structuring Your Copy for Easy Reading is Important

October 25, 2018 // By: Emily Vanneman

These days, you’d be hard-pressed to find someone who isn’t browsing their smartphone for the latest news and entertainment while waiting in the doctor’s office, on the bus, or inside a subway car.

And, with so much of your audience on-the-go and away from their desktops and laptops, it’s essential that your business crafts content that can reach them, no matter where they may be. That way, your customers won’t miss out on a single educational article or new product you post on your website.

Well, if all this talk has you wondering why mobile-friendly copy is so critical, we’re here to give you the low-down on exactly that.

Within this guide to Going Mobile: 3 Reasons Why Structuring Your Copy for Easy Reading is Important, you’ll get a first-hand look at just how this kind of content can positively affect your business. Let’s get started!

Bots on the Rise: How AI Can Enhance Your Marketing Approach

October 22, 2018 // By: Mackenzie Wiltrout

When we use the word “robotic,” it’s often to describe something that’s a little stiff or detached. So, it’s no wonder some business owners are a bit hesitant to employ AI in their marketing strategy. At first glance, it seems like an impersonal option.

Truth be told though, AI has advanced exponentially in recent years. And while the bots have not quite reached Terminator levels, they have progressed enough to lend an extra-focused and, yes, personal touch to your marketing. Let’s explore just five ways in which they can help…

Know Your Buyers: What Consumers Look for Before a Purchase

October 17, 2018 // By: Victor Filoromo

You think you have a great product. It’s the cream of the crop. But, there’s always someone on the other end who may challenge that notion: the customer.

It’s always imperative to keep in mind what consumers are looking for before they make the jump and buy something, whether they’re doing it online or in-person. But how do you break through and ensure your business thrives? It helps to know what consumers are looking for before they buy.

Write, Post, Repeat: Why Fresh and Frequent Content is Important for Your Website

October 10, 2018 // By: Jenny Prikockis

Google recognizes online businesses who regularly post high-quality, unique content that answers searcher’s questions. In this post, we’ll review how adding new content to your website on a routine basis can help boost your website’s visibility and bring in more qualified leads.

OK, Voice Search: Why Local Businesses Are Missing Out on Big Opportunities

October 8, 2018 // By: Christina Davidson

Over the past few years, the way we interact with our technology has completely evolved. Looking back 10 years ago, who would have thought we would have a personal assistant in our pockets? With the increased accessibility to instant information, technology leaders like Google have been focusing heavily on delivering information to the user at the drop of a hat, or should I say at the drop of “OK, Google”?

The popularity of voice search has increased immensely since the introduction of Siri in 2011. Fifty-eight percent of consumers have used voice search to find a local business in the past 12 months. And, out of those voice-search users, 46 percent use this feature to find local businesses every single day! So, with the frequency of consumers using voice search to find local businesses like yourself, isn’t this where you want to be?

How Location-Based Ads Boost Store Visits and Sales

October 5, 2018 // By: Jennica Torio

Location-based advertisements have helped many businesses see their share of online success. Whether its increased traffic or better customer communication and engagement, these ads have been proven to boost a company’s overall digital presence. But can customized location-based ads drive store visits, too? Absolutely!

A location-based ad is a customized mobile advertisement that is designed to target those based on where they are physically and where they’ve been. From social feeds to Google Search Engine Results Pages (SERPs), you can find these ads all over the world wide web.

So, how exactly does location-based advertising work and how can it boost your in-store visits?

Emotional Advertising: How Brands Use Feelings to Get People to Buy

October 3, 2018 // By: Dan Petrovitch

Newsflash: Emotional advertising is in, and it has been for a long time. For the past few decades, science has consistently reaffirmed that people tap into their emotions (not their logic) when it’s time to make a decision between brands. Along with storytelling, emotional ads are some of the best tools you’ve got…

Our Go-To Coffee Shops in Philadelphia PA

October 1, 2018 // By: Kaitlin Southron

Next time you need a caffeine kick, you don’t need to settle for run-of-the-mill coffee served from big-chain shops. The city of Philadelphia is home to several locally owned small businesses, including coffee shops.

Our Philadelphia office has selected a few of our favorite places to visit when we hit the afternoon slump. Check it out!

Key Takeaways from HubSpot’s Inbound 2018

September 27, 2018 // By: Sarah Kelshaw

How do you summarize an incredible week of collaboration, inspiration, and industry growth in less than one novel? You simply cannot, but the team at Stream Companies has provided a recap for those who were unfortunate enough to miss this year’s event.

Why Your Site Needs to Be Optimized for Voice Search

September 21, 2018 // By: Kaitlin Southron

Siri, where’s the nearest coffee shop?

Alexa, why is my car making strange noises?

Okay Google, how do I get my website to rank number one?

Voice search is quickly taking off as voice assistants like Alexa and Echo become more and more popular. In fact, experts predict 50 percent of all searches will be voice searches. It’s now more important than ever to optimize your business’ website for voice-based search queries, in addition to traditional desktop optimization techniques.

Digital marketing beyond social media

September 19, 2018 // By: Elianny Vera

Most people believe that digital marketing is all about social media, but in reality, it is so much more. It is true that social media plays an important role, but it’s only a portion of digital marketing. At a higher level, digital marketing is advertising through different digital channels such as Display, PPC, Email Marketing, Online PR (influencers), etc.

How to Make Your Blog Posts Both Informative & Compelling

September 17, 2018 // By: Rachel Steinberg

A blog can be one of your business’ most valuable marketing tools. It brings awareness to your brand, educates consumers on a particular subject, and generates leads.

Can Facebook Audience Insights Inform Your Marketing Strategy?

September 14, 2018 // By: Samantha Cojocariu

If you’re an agency that works regularly with clients outside your hometown, you might find it daunting to research the most popular spots in their area. Any native Philadelphian knows the best places to go, but if you aren’t from the area, it can be tricky to figure out. Every venue, business, and cheesesteak joint is going to say they are the best in town, but how can you tell for sure which one is truly the location your audience loves?

5 Scripts to Help Manage Your PPC Campaigns Within Google Ads

September 12, 2018 // By: Amanda Seale

Using scripts in Google Ads is a great way to help automate tedious tasks within your PPC campaign and will help increase your account performance. Scripts also give you a ton of data to help you focus on the overall strategy of the account, instead of spending time collecting and organizing data.  Check out our five favorite scripts to utilize in Google Ads:

Writing for the Right Audience: Leveraging Buyer Personas

September 10, 2018 // By: Dan Petrovitch

So…you want to take your blog’s content to the next level, huh? There are few strategies as useful as utilizing a set of well-curated buyer personas—these tools will help you write for the correct audience.

It’s just like when you were back in high school, and your English teacher would always remind you about writing for the right crowd. Except, this time around, it could boost your conversion rates…

What Past Google Algorithm Updates Can Tell Us About the Future

September 6, 2018 // By: Sarah Kelshaw

 Search engine optimization is dynamic, which means that best practices can change in the blink of an eye. Since this field of digital marketing is relatively new, Google is still figuring out how to deliver the best search results for any given query. On average, Google performs small updates to the algorithm around 500-600 times a year. The best thing that SEO strategists can do is learn from past impactful Google Algorithm updates and predict the next thing coming.

Engaging Customers with Story-Telling Techniques

September 4, 2018 // By: Emily Vanneman

The things you purchase and the items inside your home are more than just for productivity—they’re part of your identity, too. Well, that same sentiment applies to your ideal customer.

When it comes down to it, you want to be sure that the message you’re imparting across all advertising platforms tells a story about how that service or item will help the person refine their already dazzling personality and align with their way of life.

By employing these simple techniques, you’ll transform those interested, potential customers into solid leads that’ll help your business thrive. Let’s take a look at some of the best story-telling practices you can use in your content!

Why Social Management is Important for Your Business

August 31, 2018 // By: Monica Grater

When it comes to social media, most businesses prioritize using it to serve ads to current and potential customers. While this is a large and important part of managing your business’ social media presence and furthering your business, it is just as crucial to keep up with managing your social media accounts day to day. Read on to further explore the reasons why you should be managing your social media presence day to day, and for resources to help you do so. For the purpose of this article, we will be focusing mainly on Facebook.

Do You Really Know Your Buyers? Why You Need Persona-Powered Content Marketing

August 29, 2018 // By: Jenny Prikockis

When you’re not seeing the results you want from your business, it’s time to re-evaluate, shore up your strategy, and realign your advertising efforts. Content marketing centered around detailed buyer personas is an effective way to define the people you’re trying to reach and (drumroll please…) reach them!

Learn more about what buyer personas are all about and how they canhelp strengthen your content marketing efforts below.

Cro Testing: Let your customers improve your site

August 27, 2018 // By: Aoife Laughlin

What’s the main purpose of your business’ website?

To get visitors to convert into paying customers, generating revenue for you, right?

One of the most important steps in leading these potential customers into your sales funnel is collecting their clicks on your website. The more visitors click, the more likely they are to convert. That’s why a major goal for digital marketing is to improve every minute aspect of your website in order to encourage more clicking, and therefore, turn more conversions into paying customers.

Cut the Sales Pitch: Empowering Buyers Through Educational Content

August 24, 2018 // By: Mackenzie Wiltrout

Living in the computer age doesn’t just mean that the average person is constantly engaging with screens and AI-powered tech—it also means that the average person is constantly learning. And, you can bet that they’re learning a thing or two about how to smartly consume products.

Knowing all this, you might be starting to arrive at the conclusion that some of the traditional methods of selling just aren’t going to cut it anymore.

Instead of driving your sales pitch, try driving consumers to your brand by feeding them the information they deserve. You’d be surprised just how powerful the educational approach can be!

PPC Strategies for Multi-Location Businesses

August 22, 2018 // By: Laura Treadway

For businesses with multiple locations that want to run separate PPC ads for each location, PPC can present a whole new list of challenges that a single-location business does not need to worry about. If you ignore these challenges in your PPC strategy, you run the risk of spending more than necessary on your PPC traffic and seeing less than desirable results.

At Stream Companies, we work with several groups of car dealerships, many of which have multiple locations in close proximity to one another. Below are a few approaches we often take when managing PPC for these multi-location businesses. 

Traditional PR vs Digital PR: Can They Coexist?

August 20, 2018 // By: Steve Halko

What is PR? The ideals of a public relations specialist are one of reputation management—events or happenings within a company—and reaching out to the public on behalf of the company. These necessary individuals have been around as long as business has been, well…in business. With the digital age in its adolescent-yet-creeping-on adult years, there are many new developments in the world of public relations, but are there similarities, as well? We cover it all in this look at traditional PR vs. digital PR.

Are you boring your audience?

August 16, 2018 // By: Matt Jobs

Tips for Keeping Your Blog Fresh & Engaging

While you may think that getting newer readers to followyour blog and attracting customers may be impossible, it’s not. However, if you’ve noticed less engagement, followers, or a general lack of interest in your posts, you may be boring your audience. Today’s readers can easily be swayed by how you write and what you write, and they won’t hesitate for a second to hit that dreaded < button.

How to Engage with Potential Car Buyers

August 10, 2018 // By: Victor Filoromo

In this day and age, buying a car has become a bit more than someone stepping into a showroom, taking a look at the inventory, and driving away happy.

It’s important to know how to engage with potential car buyers in this increasingly digital age. Continue reading for some tips about how to break through and educate potential customers.

Our Favorite Yoga Studios in Pittsburgh PA

July 25, 2018 // By: Jenna Enright

As an integrated advertising agency, the Stream team takes a holistic approach to marketing—but it doesn’t just stop at the office. Many of us take a holistic approach to wellness, too, and know that yoga can provide a gentle reprieve from a busy day, or a dynamic and hardcore workout.

That’s why we love the many yoga studios we get to pick from in the ’burgh. We asked our Pittsburgh office for some of their favorites, and they delivered!

If yinz are looking for some great yoga studios to try out in the Pittsburgh area, here are our top three.

Reasons to Work at an Integrated Agency

July 10, 2018 // By: Samantha Cojocariu

You may have already read why integrated marketing is great for a company, but do you know the benefits of working at an integrated advertising agency?

Think of digital marketing as a puzzle. You have different pieces to work with: Display, SEO, Social, and Paid Search. When your company keeps all these aspects separated, you don’t get to see the full picture.  However, when you start to integrate your digital marketing, communication and client goals become clearer; each piece of the puzzle starts to fit together to bring forward a brand’s best picture.

While integrated marketing is great for a client and their brand, it is equally great for agency employees, and here’s why:

CONTENT IS KING - ENGAGING DIGITAL CONTENT

July 5, 2018 // By: Elianny Vera

Today more than ever, content is the backbone of all your marketing efforts across every digital channel. It doesn’t matter what industry your business is in, or if you are selling a product or offering a service. If you want to position your brand, it is essential to understand the importance of creating engaging content.

How YouTube Can Help You Sell Cars

July 2, 2018 // By: Rachel Steinberg

Nowadays, selling cars is more than just serving individuals when they step inside your dealership—you need to let people know you exist, and why you’re worthy of their business.

Having videos on YouTube is one way of doing this. Not only is the platform popular, but it’s also one of the most cost-effective ways to reach a huge customer base.

Below are some great reasons why and how YouTube can help you sell more cars...

Google Releases Mobile-First Index: Is Your Site Ready?

July 1, 2018 // By: Kaitlin Southron

More than ever, consumers have information readily available at their fingerprints 24/7. With the rise of mobile devices, tablets, and voice-assistants, desktop use is gradually becoming a thing of the past. According to Stone Temple, mobile use in the U.S. surpassed desktop use by an astounding 63 percent in 2017.

Google is taking notice of this trend. As of July 2018, they announced that they will now prioritize the mobile versions of websites over desktop versions in their rankings with a “Mobile-First Index.” If your website is not mobile-friendly, it could now potentially be outranked by competitor sites, or be left out of Google’s new algorithm completely.

Ensure your listing stays at the top of page one with our simple guide.

The Basics & Benefits of Google Quick Answers

June 30, 2018 // By: Jennica Torio

Search engine algorithms and features are always changing, and one of the more recent additions to Google searches have been quick answers, or the box of text found at the top of the page when you ask Google a question or search for a popular query.

With online research becoming the most common way to research, especially before buying a product or considering a service, ranking for quick answers have become more and more important for a business’ online success.

But, how do quick answers work and how can they build and improve your company’s presence online?

Yes, Looks Do Matter: The Necessity of Well-Formatted Content

June 29, 2018 // By: Dan Petrovitch

Despite what we’ve been hearing all our lives, looks do matter, especially when it comes to your blog.

How can a good-looking blog help your business?

When it comes to generating traffic for your site, a well-formatted blog is your not-so-secret weapon.

Sharp, attractive copy will…

  • rank higher with search engines than its sloppy, unattractive counterpart.
  • …entice readers into staying on the page for much longer than they would have otherwise.
  • …foster a clearer, better understanding of your product and/or services.
  • …send a strong message about what you stand for as an organization.

And that’s just scratching the surface! There are plenty of other benefits to a great-looking website.

6 Ways SEO and PPC Can Work Together for Your Business

June 27, 2018 // By: Amanda Seale

SEO and PPC are an excellent dynamic duo when it comes to marketing strategies for your business. Both strategies help to maximize traffic and conversions, which, in turn, leads to a better ROI for you. However, you shouldn’t treat both strategies as separate entities. Instead, capitalize on the benefits of each, and how the strength of one can pick up on the weaknesses of the other to create a more successful search strategy. Not sure how your business can benefit from integrating SEO & PPC? Consider these six ways SEO and PPC can work together.

On-page SEO vs Off-page SEO

June 26, 2018 // By: Sarah Kelshaw

Key Differences & How Each Can Improve Your Rankings

Listen… We all want to be first on Google. But how are we going to accomplish this? Search Engine Optimization, of course! You may have heard from a marketing agency that your website needs SEO- both on-page and off-page. Huh? What’s the difference, and why do I need both?

Digital Marketing for Higher Education

June 25, 2018 // By: Ashlee Bartko

Your Competitors are using this key tool to get more students, but are you? How much are you spending on print marketing for your college or university? Hundreds of thousands of dollars or more? If you’re still buying names of students who have indicated an interest in a particular major, or those who have received a certain score on their standardized exams, you may be missing a huge opportunity in digital marketing; one that your competitors are likely using to increase leads with a lesser budget, to grow enrollment and profitability.

How The Recent Facebook Data Breech Will Affect Your Business

June 12, 2018 // By: Shabria Davis

Unless you have spent the last few months off the grid, traveling the world and taking amazing Instagram photos, like everyone’s favorite social media friend “Myspace Tom”, you have heard about the Facebook data breech. After testifying before the US Congress, Mark Zuckerberg and his team over at Facebook decided to make some drastic changes to the platform, to ensure that users’ privacy would not be compromised again. While these changes are great security measures, they will affect your business’ Facebook advertising strategy.

Your Business Needs Facebook Local

November 27, 2017 // By: Julia Giacoboni

Is your business struggling with reviews? Are you having difficulties with Yelp and your star rating? Not interested in paying hand over fist for check-in offers that don’t work?

Say hello to Facebook Local, a revamped app improving upon Facebook Events. This app combines an easy to way to find nearby businesses, restaurants, and more, with options to RSVP to upcoming events and parties, plus the capability to connect with your friends.

In other words, see you later, Yelp!

Facebook Advertising for Automotive Service

September 28, 2017 // By: Kasey Cooper

You know the saying, "quality over quantity"? It's better to have a few good friends than a lot of fake ones. The same goes for likes. It's one thing to have a lot of likes on your Facebook page but it's another to have the RIGHT likes.

With Facebook advertising, it's easy to find the right audience and reach those who matter most to your business. In fact, using Facebook to market your automotive service department can be quite effective if you take the proper steps.

But before we get into that, let's take a step back and answer a couple questions. 

Kremer Eye Center, A Conversion Rate Optimization (CRO) Success Story

September 21, 2017 // By: Andrew Zwarych

Be a strategic partner. It’s one of our core values here at Stream, and it’s something we live by day in and day out. Working alongside our partners, not vendor, is how we like to get the job done. This could not be more true than with our partner and BFF’s, Kremer Eye Center.

How Integrated Marketing Can Evolve Your Brand

September 14, 2017 // By: Christina Davidson

As a business owner or marketing manager, you may have heard the term integrated marketing thrown around in huddles, brain storms or meetings with the team. As marketing evolves in the digital world, professionals, like yourself, are finding that an integrated marketing approach may be the solution to evolve your brand.  

Reputation Management: How Reviews Can Make or Break Your Business

September 7, 2017 // By: Kelsey McKee

On the surface, reputation management seems simple: ask for reviews, get reviews, respond to reviews. In reality, reputation management is an art form.  Staying on top of all of the review sights is a full-time job and responding to difficult reviews and accusations from upset customers is not such an easy task. While responding to a negative review, it is a fine line to walk between defending your business and decisions and making a customer even angrier.

What is Facebook Advertising?  

August 31, 2017 // By: Michelle Stabler

Facebook ads are paid messages/content from businesses that reach the people who matter most to them. Most people want to achieve specific results with their advertising, like getting more page likes, sending more people to their website or increasing visits to their local business. Facebook provides an easy way to create your ad, set your own budget and choose your own targeting, so your ad is seen by the right demographic for your business.

The Puzzle of Integrated Marketing and How to Solve It

August 24, 2017 // By: Krista Meiers

Ever have those morning where you are running around and can't find what you need? You find your phone, but realize you don’t have your car keys? You find your car keys then where did you put your phone? When all the pieces are scattered how are you supposed to get anywhere on time? This small philosophy can be applied on a larger scale to a business’s marketing strategy. Without all the pieces, customers are just running around looking at small pieces of a much larger picture and never showing up on time – at your door!

The Importance of Direct Mail

August 17, 2017 // By: Dan Petrovitch

In this day and age, it can sometimes feel like direct mail is dead. With all these high-tech marketing channels to master – from SEO and inbound to social media and email who even has time to worry about direct mail anymore? 

We’re here to tell you some great news: direct mail isn’t dead! At Stream Companies, we want to help you understand exactly what direct mail is, why you need it, and how it can contribute to your organization’s marketing goals. 

Why Digital Advertising is a “Must-Have” for Your Business

August 10, 2017 // By: Tina DiSerafino

Times have changed and so has the way your potential customers process information. Our world has never seen so many innovative technologies such as Facebook and the creation of them only continues to grow. Because of this, Digital Advertising should be considered a priority to have for your business to drive sales and ROI. Let’s explore 3 areas of Digital Advertising that touch on all aspects of a buyer’s journey:

Why You Need Conversion Rate Optimization now

August 3, 2017 // By: Jennica Torio

Back in the day, a website put a business at the forefront of digital advertising. Now, having a responsive and optimized website won’t be enough to boost your online presence, especially since everyone from start-ups to big corporations has one too.

To set yourself apart from the competition, you need more than just a website. You need something that will attract visitors, something that will turn them into customers.

You need conversion rate optimization.

Integrated Marketing Approach; Why Your Business Needs One

July 27, 2017 // By: Amanda Nickels

It’s never been more critical to maximize your investment in a marketing agency for your business. More specifically, a marketing agency that adopts a fully-integrated approach.

Integrated advertising is a combination of many media resources (tv, radio, print, search, social, mobile, etc.). Leveraging these tools to create a more memorable and complete experience for your consumer requires an approach that applies all of these factors, not just one channel.

3 Ways to Drive Business with Email Marketing

July 20, 2017 // By: Stream Companies

The greatest concern we hear about email marketing campaigns is that they’re just a waste of time and money. But the fact is that mobile email use is on the rise. According to the Email Statistics Report, 2014-2018 from The Redacti Group, Inc., worldwide mobile email users are expected to rise to over 2.2 billion by the end of 2018. That’s up from 1.1 billion in 2014.  

While many users are no longer sitting behind a computer when they’re checking email, they are thumbing through emails while waiting in line for a latte or waiting for a meeting to start. So the question is: how can you take advantage of these new user habits and drive business with email marketing? 

3 Challenges Your Financial Company Faces — And Why Integrated Marketing Can Fix Them

June 28, 2017 // By: Stream Companies

The financial industry is no stranger to risk. So why are you playing it safe with the same fragmented, outdated marketing strategy from five, ten, or fifteen years ago?

4 Reasons Your Website Is Failing to Convert Quality Leads

June 20, 2017 // By: Stream Companies

In this digital day and age, your website needs to be optimized so your visitors and leads can easily find what they’re looking for. Many times, a quality lead’s first interaction with your services is through your website. But if your page isn’t optimized for converting these leads into customers, you’ll notice a significantly high bounce rate, or the percentage of visitors who leave your site after a short time without converting.

How to Include Your Employees In Your Social Media Strategy

June 15, 2017 // By: Kelsey McKee

As people (especially younger generations, like millennials) become increasingly desensitized to advertising, you must
start thinking of new, innovative ways to get your brand’s message received.  Studies show that with the rise of social media,consumers are relying less on ads and more on their peers’ opinions and experiences when making decisions, especially with purchases.  One easy way to capitalize on this trend is by using your own employees to share your brand messages. 

How to Build Your Brand on Twitter

June 6, 2017 // By: Kasey Cooper

New to Twitter? I am here to teach you how to build your brand through tweets, engagements and more. Ready? Let's get started.

What are 301 Directs and Why Do You Need Them?

June 2, 2017 // By: Dan Petrovitch

A 301 redirect is an HTTP status code that serves as a mechanism for permanent redirection from one URL to another. In other words, if your visitor goes to the address for page A, it’ll send them to page B.

Furthermore, it’ll group different URLs together for search engine optimization purposes. So, in this example, hits for both addresses (A and B) will contribute to a common domain authority score. Check out Moz’s helpful article for more information about domain authority.

Why Do You Need to Set Up a 301 Redirect?

There are several reasons to create a 301 redirect.

Sales & Marketing Alignment

April 4, 2017 // By: Ashley Clark

“Smarketing” is a term used by marketing professionals to refer to the
intentional connection of both your marketing and sales efforts. This process alignment is crucial to ensuring that both teams are on the same page in their goal-setting as well as their metrics for success. But what does that really look like in practice? That’s what we’re here to discuss.

Top Marketing Automation Mistakes to Avoid

March 23, 2017 // By: Lauren Byrnes

The rewards of inviting an ultra-targeted audience, onto a list or group, and delivering relevant content to this group, far outweigh any other marketing method currently available. Especially when you ask this group to buy something from you.

In fact, once you understand and successfully deploy one marketing automation campaign, you can simply, with a few minor tweaks, replicate it into several micro campaigns for each product or service you wish to offer.  When you become proficient at deploying these campaigns, you’ll feel like you’re “printing money” every time a new lead comes in.However, one minor mistake could cause a significant difference in the results of an automation campaign. Let’s examine some the minor mistakes to help maximize your marketing efforts, when fixed.

Why Storytelling Will Accelerate Your Sales Funnel

March 6, 2017 // By: Krista Meiers

Storytelling has been a large attribute to sales because it creates a connection of trust and builds an interest.

Below are two stories to introduce Stream Companies. Take a read and let’s discuss which one creates a stronger connection and why.

Emotion Detection Technology

March 1, 2017 // By: Jennica Torio

Emotions—they make us laugh, cry, and if you’re like any one of the millions of online consumers, emotions also influence
 your purchase decisions. Think about it. Have you ever spontaneously bought something you didn’t need when you were having a bad day? If so, you have your emotions to thank for that.

Why You Need HTTPS Enabled on Your Website

February 13, 2017 // By: Jenny Prikockis

In today’s digital age, security breaches have made consumers more cautious about where and how they do their shopping, online and off. To combat this, credit card companies, brick and mortar stores, and website owners are all trying to do their part to improve security measures. For website owners that method is enabling HTTPS.

Stay Ahead of the Game: Connect Your Website To The Google Search Console

December 22, 2016 // By: Daniel Woods

What is Google Search Console (Webmaster Tools)?

Google Search Console, formerly known as Google webmaster tools, is one of the few ways you can see your website through the eyes of Google. When your customers search something, Google will deliver the most accurate and best results. If your website is among the best results, but not appearing in the top page of the search results, Google Search Console can help explain why and guide you to improving your position in the search results.

Powerful Ways to Grow Your Email List

December 19, 2016 // By: Ashley Clark

According to a HubSpot study, your email database decays each year by approximately 22.5%. That number represents valuable leads that change their email address, move to a new company, or have placed your emails in the “Junk” folder.

Surprising Ways to Reach Google

December 8, 2016 // By: Krista Meiers

Most the time, we use Google as a basic search engine to look up different events, places and questions. As a business owner, we want to make sure that our business is easy to find and has our accurate information. The process to get your business listed, updated or corrected on Google can take up to weeks! Then there is always the possibility that something might go wrong.  Throughout this blog post, I will take you through different situations that can occur with having your business listed on Google and the exciting avenues you can take to talk with Google.

How to Write for Today’s Buyers: Mastering the Art of Scannable Content

December 8, 2016 // By: Matt Jobs

Grabbing a reader’s attention in today’s world isn’t too hard, but getting them to read every word is almost as impossible as breathing in outer space. People simply don’t have the time, or more accurately, the attention span, to read your entire piece of content. Despite this uphill battle in the world of content marketing, there is still a way to get your message across and grab the attention of today’s buyers: writing scannable copy.

Effective Website Merchandising Strategies That Win Customers

December 7, 2016 // By: Alyson Stephan

When it comes to automotive websites, the ultimate goal is to create a competitive and interactive car buying experience that transforms the dot com into dollar signs. You recognize the important role effective web merchandising can play, especially when it comes to your dealership’s bottom line; but with so many suggestions, tips, and tricks out there, it can be overwhelming. Here are three of the most effective web merchandising strategies proven to win with customers.

Understanding Social Media ROI

November 15, 2016 // By: Jacquelyn German

If you think you don’t need to show the value of your social campaigns, think again. To secure your desired budget for the strategies you wish to implement, you need to be able to prove your social media ROI – return on investment.

How to Create Content for Every Stage of the Buyer’s Journey

November 8, 2016 // By: Christopher Wirth

It’s true that content marketing is an integral part of any inbound marketing campaign. But how do you know if the content you’re creating is actually speaking to your audience? And more importantly, how do you use content to help guide them through the buyer’s journey?

Google’s Possum Algorithm

November 3, 2016 // By: Keisha James

It’s a zoo out there. For marketers and advertisers alike, it’s hard to control your organic search rankings with all the Google updates; Pandas, Penguins, Pigeons and Hummingbirds to keep track of. We know it’s important, but why?

Smart Ways to Build Backlinks

October 31, 2016 // By: Erik Krass

A backlink is a link from one site which links to your site. Backlinks play a major role in a successful search engine optimization (SEO) strategy. The majority of search engines even consider backlinks as the “supreme ranking factor”. Google views these links as votes of confidence. It develops a stronger trust in your site now that it see others linking to it, and in turn, will increase your website’s rankings. Therefore it’s crucial to know how to earn or build backlinks. In this blog post we will discuss some helpful methods at building quality backlinks.

4 Pillars of SEO Strategy and Management

October 24, 2016 // By: Stream Companies

One: Identify Opportunities

Different Types of CTAs You can put on Your Blog

October 20, 2016 // By: Keisha James

Blogging is great, but a great blog doesn’t just mean post great content. Fresh and new content that is optimized daily won’t entice users to do anything except read it. When a visitor makes their way to your blog, how do you get them to learn more or about your business or brand? How do you get them to take their next step into their buying journey to use your products and services?

Calls to Action: Best Practices for Effective CTAs

October 17, 2016 // By: Christina Davidson

Calls to action also known as CTAs are common practice when attempting to convert a website visitor into a lead. This call to action directs the user to take the next step and can collect valuable information about your prospective customers. Let’s take a deeper look into the definition of call to action, call to action phrases, how to write a call to action and ultimately design a CTA that will convert visitors into leads!

Your Quick Checklist for Creating Compelling Calls to Action

October 13, 2016 // By: Amanda Nickels

There’s nothing worse than devoting hours to writing quality content, designing it in a visually appealing manner, posting it on your site and then not seeing it generate any leads. The bread and butter of great content is a compelling call-to-action that will guide users to the next action you want them to take on your site. Without this, a user will either “X” out after obtaining the information, click back to a competitors page, or if you’re lucky, find the page on your site that will convert them to a lead.

How to Build a Successful Link Building Strategy

October 3, 2016 // By: Daniel Woods

Since the original beta version of Google, backlinks have been the main ranking factor for all websites in their search engine results index. Having a game plan for building backlinks for your company is essential to ensure you’re not missing any opportunities to drive traffic to your website.

Sesame Rockwood Camps Social Media Marketing Case Study

September 30, 2016 // By: Jacquelyn German

The Challenge: Going beyond likes & engagement to connect with potential campers.

Sesame Rockwood & Rockwood Adventures are a well-known summer camp and travel program, providing families in the Greater Philadelphia area with safe and exciting camp options for well over 60 years. In the beginning of summer 2015, the main goals of our digital advertising efforts were to grow the brand and community, engage with campers and parents, and encourage conversions on the “contact us” form on the website.

Collecting Leads on Facebook

September 29, 2016 // By: Kasey Cooper

With so many different social media platforms, it could be difficult deciding which ones are best for your business. However, with an average of 1.13 billion daily active users, there is one platform that is a must. What platform is that you ask? None other than Facebook.

Call to Action Phrases That Will Help You Increase Your Conversion Rates

September 28, 2016 // By: Stream Companies

It’s extremely important for your website to have plenty of ways for readers to convert. That includes adding calls to action, or CTAs.

Optimizing Graphics for SEO 101

September 27, 2016 // By: Keisha James

Did you know that a whopping 65% of the world’s population are visual learners? That means that well over half of the world’s population can be placed into two styles of learning: visual-linguistic, and visual-spatial. These two forms of visual learning focus on engagement with written language; such as reading and writing, as well as visual materials found on the web; like videos, webisodes, and pictures.

What People Hate About Your Website (and how to fix it)

September 22, 2016 // By: Christina Davidson

We all know that it’s important to put your best foot forward especially if it’s a job interview, first date or a meeting. Appearance is a key indicator to the state, condition or style that we appear and this outward look tells others a lot about ourselves. So, if these sensory aspects are so important for our own personal impressions, shouldn’t your website be the same for your business?

How To Stay Connected To Your Customers Until They Are Ready To Buy

September 20, 2016 // By: Daniel Woods

In the automotive industry, we know our customers are doing a ton of research online before they make a purchase in our showroom. If we don’t impress our customers at first glance with our website, provide them excellent downloadable content to help navigate them through their buying journey, and stay connected with them while they are still deciding if and when they are ready to buy, we could be missing out on a large portion of sales volume for the month.

5 Ways to Use Social Media to Sell More Cars

September 16, 2016 // By: Michelle Stabler

"Social media isn’t for car dealerships.

5 Quick Steps to improve your Website’s SEO

September 15, 2016 // By: Erik Krass

If you’re a regular reader of Stream Companies’ blog, I’m sure by now you’re highly aware of what Search Engine Optimization (SEO) is. However if you’re new here, SEO is the process of getting your site to appear at the top of a search engine via organic search.

How to Prepare for SEO in 2017

September 13, 2016 // By: Tina DiSerafino

How to Prepare for SEO in 2017: How Voice Assistants Will Have an Impact

There is a new technological phenomenon that is throwing a wrench into our SEO strategies and it’s called a Voice Assistant.

FIAT of Manhattan Automotive Case Study

August 11, 2016 // By: Keisha James

Imagine you are a car dealership located in the bustling streets of downtown Manhattan, NY. You expect to see a lot of foot traffic to your dealership, and a lot of local traffic to your website from surrounding boroughs and neighboring New Jersey. You have an amazing $99 Lease and Parking Deal that should be driving conversions for your dealership since parking in downtown Manhattan isn’t cheap and competition for space is high, but it’s not.

How Web Merchandising Can Help You Sell More Cars

August 9, 2016 // By: Alyson Stephan

The web is changing the way dealerships do business. In the past, business was primarily won through traditional media outlets or the on-the-floor interaction of a sales person and a customer. Today, studies show the internet to be the most influential source behind a customer’s car buying experience.

How to Use Content Marketing to Retain Your Customers

August 7, 2016 // By: Meghan Garrity

Bringing in new car shoppers is key to the survival of any dealership. However, it costs businesses six to seven times more to attract a customer than it does to retain one, according to the White House Office of Consumer Affairs. That means you need to keep your current customer base engaged if you want your dealership to thrive.

It’s Time to Update Your Automated Emails to Help You Sell More Cars

August 5, 2016 // By: Christopher Wirth

It’s a painful truth: Most automated emails from car dealerships s----. They’re impersonal, interruptive, and usually talk more about the dealership than attempting to solve the customer’s actual problems. In fact, they hardly provide enough educational information for any would-be car buyer to make a well informed decision; except for maybe the decision to hit “unsubscribe.”

Using Link Building to Sell More Cars

August 3, 2016 // By: Stream Companies

There’s a lot more to SEO than just great content. Sure, content is extremely important, but successful SEO is not a one ingredient recipe.

Your Competition is Using Content Marketing to Sell More Cars. Are You?

August 1, 2016 // By: Matt Jobs

Content Marketing is a crucial tool for every business, especially the automotive industry. It not only spreads awareness of your dealership, but it can also help you establish trust with your potential customers by providing them with educational content that answers questions they may have about your vehicles. Using content marketing wisely will help you sell more cars so you can keep up with, and eventually surpass, the competition.

Which Social Networks are Right for My Business?

June 30, 2016 // By: Jacquelyn German

When you own a small business, you’ve got a lot to think about, a lot to consider, and a LOT to do. One thing you may have overlooked or set aside? Social media.

Is Pay-Per-Click (PPC) Still Relevant?

June 29, 2016 // By: Morgan Schuman

With so many different ways to reach your audience, you might think that Pay-Per-Click (PPC) advertising is an unnecessary use of your valuable advertising dollars. But before you think about pulling the plug on your PPC campaign, there are a few things to know.

How to Apply Integrated Marketing to Your Marketing Strategy

June 27, 2016 // By: Christina Davidson

Traditionally, companies delivered their message through only a few marketing mediums such as print, broadcast, and telephone. Today, there are many more ways to reach consumers offline and online, making marketing more complex and fragmented. With all these new ways to reach consumers, how do you deliver your message to the right target market on the right medium at the right time while still providing a consistent message and experience to your consumer?

Email Marketing Mistakes You Should Avoid

June 25, 2016 // By: Jennica Torio

Chances are, your business is one of the many who make common email marketing mistakes. But luckily, there are ways to help you avoid them so you get can your company on track for online success.

Avoid Wasted Ad Spend, Create Ads That Get Noticed

June 23, 2016 // By: Robin Tartleton

Digital Advertising is a growing industry with businesses investing more each year. That means more advertisers are fighting for the eye of the consumer. The average consumer has an 8 second attention span, down from 12 seconds in 2000. According to Inc. the average person now has a lower attention span than a goldfish, meaning your ad needs to be more engaging than ever before.

What’s Up with Google’s New Green Ad Labels?

June 21, 2016 // By: Jason Schell

All paid search specialists should subscribe to the A.B.T. Rule, meaning we should Always Be Testing.  We should always be testing new keywords, keyword bids, ad copy, average position, ad extensions and everything else in our accounts!  If we subscribe to this rule doesn’t it make sense that our paid search providers should be doing the same?  Well if you are seeing these new green ad labels in your SERP results you are seeing a Google paid search test in action.

Instagram for Business

June 19, 2016 // By: Kasey Cooper

Brands spoke and Instagram listened!

Understanding How PPC & SEO Work Together To Maximize Your Marketing Results

June 18, 2016 // By: Dan Gaughan

If you are not appearing in the top search engine results pages, you are losing potential business. These days, there is a growing emphasis on being able to find customers in the digital world and if you do not have a proper Paid Search and SEO strategy, you could be losing customers to your competitors.

How to Use Facebook Live

June 17, 2016 // By: Michelle Stabler

You might have been on Facebook recently and received a notification that your friend is now “Facebook Live”, but what does that really mean? It’s simple – it’s a live video that lets you interact and engage with your followers and friends on Facebook. Anyone can broadcast live videos from their mobile device straight to their Facebook News Feed.

How to Use Video During Each Stage of the Buyer’s Journey

June 15, 2016 // By: Meghan Garrity

There’s no denying that video marketing is on the rise. It attracts mobile users, improves your SEO efforts, and can even increase your conversion rates by 65 percent, according to HubSpot.

Easy Ways to Optimize Your Website

June 13, 2016 // By: Stream Companies

If you haven’t yet heard, the projected SEO marketing spend by businesses is expected to rise drastically over the next four years topping out at a whopping $80 billion USD. This is a very clear indication about how important your website and online presence is to the overall success of your business.

What to Expect When You Hire an Integrated SEO Agency

June 11, 2016 // By: Amanda Nickels

You and your team have been debating for months on whether to hire an SEO agency. You know you need to start improving your rankings, increase leads and customers and lower overall marketing costs. After much deliberation, you’ve finally got all hands on deck to make the move. Now for the serious questions; where do you find the right agency and how can you know what to expect from them?

Onsite vs Offsite SEO Introduction

June 9, 2016 // By: Erik Krass

Let’s just quickly refresh ourselves on what Search Engine Optimization (SEO) is.

5 Ways to Improve Your SEO Results Today

June 7, 2016 // By: Stream Companies

As a nation, we Americans are an impatient bunch.

9 Different Ways You Can Offer Value to Prospects at Every Stage of Their Buyer’s Journey

June 5, 2016 // By: Matt Jobs

Value is synonymous with importance and worth. As a thought leader, you need to demonstrate both to your prospects. When a prospect comes to your site with a problem, and they’re seeking a solution, you can demonstrate your value to them in many ways. The key is figuring out which stage of the Buyer’s Journey they’re in and what you can do to provide value to them to move them along on to the answers to their problem.

Digital Marketing Doesn’t Just Mean Make a Website

June 3, 2016 // By: Keisha James

What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on the web, on mobile devices and other digital platforms to reach consumers. You could just build a website, but how will you reach people?

Why Stories Are Critical for your Digital Marketing Success

June 1, 2016 // By: Ashley Clark

The advertising game has changed locations quite a bit over the years, but one thing remains the same through it all: effective advertising/marketing/sales starts with a really good story.

Why Stories are Critical to Inbound Marketing Success

May 30, 2016 // By: Jennica Torio

It’s 4 pm, and the clock is ticking. Only an hour left before my deadline and all I’ve got on the page is a blinking cursor. I contemplate smashing my laptop in frustration, but remember that everything automatically saves to “The Cloud.” So I’ve got no choice but to find a way to start this post. That’s when it hit me. All I need to do is tell a story.

The Pay-Per-Click Metrics You Need To Be Aware Of

May 28, 2016 // By: Jason Schell

When you launch your new paid search account it is imperative that you closely measure your results. By diving deeper into other advanced metrics you can get a great idea of what is working in your account and where there may be areas of opportunity to improve on its success.

Improve Your PPC In Just 25 Minutes This Week

May 26, 2016 // By: Robin Tartleton

Think it takes hours to make significant strides in your PPC campaign’s performance? Think again. You can make impactful changes in as little as 25 minutes.

Could Your Inbound Marketing Be Doing More? Check Your Current Strategy at the Door

May 24, 2016 // By: Jenny Prikockis

Inbound marketing revolves around relevancy. In the words of HubSpot, the inbound methodology’s primary goal is to “create and deliver content that will appeal to precisely the right people, in the right places, at just the right times.” That’s a lot of rights to, well, get right.

Get Noticed in a Job Interview with These 5 Questions

May 22, 2016 // By: Meghan Garrity

Most job candidates come to an interview with a list of questions prepared, but asking the right ones can make the difference between getting an offer and being shown the door. Asking the right questions during a job interview not only helps you to stand out to a hiring manager, it also provides insight into an organization’s culture and reveals what it takes to succeed in a particular role.

How SEO Benefits Your Business

May 20, 2016 // By: Keisha James

SEO may be a new acronym for some, like it was for me six months ago. Looking up what exactly search engine optimization is can be overwhelming, and knowing exactly what to do with it can be even more complicated.

Go Local with Your SEO

May 18, 2016 // By: Stream Companies

You have a business that serves a specific community. You’re lucky to have a fantastic location that gets plenty of foot traffic. You buy some occasional radio spots. You even do a little paid advertising on the Internet and bought some SEO services from a guy you found on Craigslist.

Breaking Into Bilingual PPC

May 16, 2016 // By: Morgan Schuman

When you run a paid search campaign, you can reach a wide variety of shoppers, but are you speaking their language? Chances are, English might not be the predominant language in your backyard, so why put all of your money into only English campaigns?

Top Ways to Optimize Your Product Landing Pages

May 14, 2016 // By: Daniel Woods

Managing a high-volume ecommerce website and the complexities of the store is often time consuming. The first step is to get visitors to the site and shopping the products. The next step is to analyze the data of each product and its conversions.

What Is Duplicate Content?

May 12, 2016 // By: Erik Krass

Search engine optimization (SEO) is all about driving traffic to your website by increasing its ranking on search engines. In the SEO world, there are certain factors we like to avoid in fear of having them negatively influence a site’s ranking. Duplicate content is one of those factors.

Inbound Marketing 101

May 10, 2016 // By: Stream Companies

If you’re a business owner or marketer, you’re well aware that the consumer buying process has changed dramatically over the past few years. Mobile devices allow consumers to access tons of information any time they want, and they use this ability to conduct in-depth research before making a purchase decision.

The Rise of Mobile: How to Remain a Dominant Player in the Evolving Mobile World

May 8, 2016 // By: Christina Davidson

Mobile usage has been steadily increasing for the past few years, as many of us expected. Installed internet devices such as smartphones, tablets, wearables, virtual assistants, and smart TVs are becoming integrated into our lives and even necessary for our daily activities.

5 Landing Page Mistakes Hurting Your Results

May 6, 2016 // By: Matt Jobs

When you’re trying to convert your website visitors into leads, the most effective way to do so is through landing pages. This is where you offer your potential client an answer to the problem that brought them to your site in the first place.

How Stream Does SEO

May 4, 2016 // By: Keisha James

Marketers and business executives all over the world are experiencing the same three problems: how to get more quality traffic to their websites, how to maintain their traffic, and how to convert more quality leads.

SEO Marketing Spending Will Be Worth $80 Billion by 2020

May 2, 2016 // By: Amanda Nickels

Over the past few years, it’s no secret that Google has made dramatic changes to their algorithm in an attempt to provide the highest quality search results for their users. In turn, small businesses have become discouraged that getting ranked high in the search engines is an impossible feat. Not to mention, apart from these never-ending major updates that have caused businesses to fear Google more than ever, there are thousands of tiny changes that are happening all the time. With the overpowering rise of mobile domination in SEO and the threats of social media outlets like Facebook, Google is constantly covering their tracks to ensure they stay on top.

eBooks: How Stream Takes Them to the Next Level

April 24, 2016 // By: Tina DiSerafino

In today’s age, technology and the internet are advancing by the minute. The more technology develops, the more we witness our everyday routines change. Twenty, even 10, years ago, most people were buying newspapers rather than reading on a tablet or sitting in front of a computer to read their latest book of interest. No one was talking to the voice assistant on their phone asking where to find the closest coffee place.

Improving Click-Through Rate from Search to Landing Page

April 22, 2016 // By: Amanda Nickels

Let’s say a middle-aged man—we’ll call him Frank—is driving his car at night and someone unintentionally blinds him with their high beams, causing him to drive into a ditch. Not a great situation, but now he’s in the market to purchase a new vehicle.

Guide to Meta Descriptions

April 20, 2016 // By: Erik Krass

All right, let’s talk about meta descriptions!

What Should I Do When My Site Is Hit with a Google Penalty?

April 18, 2016 // By: Stream Companies

Something that almost all website owners with a solid amount of organic traffic fear is the dreaded Google penalty. If everything’s going well, you don’t need to stress over it. But when your organic traffic suddenly tanks, what should you do?

Creating Landing Pages That Convert!

April 18, 2016 // By: Daniel Woods

Landing pages should have everything a visitor needs to make a decision. Far too often, however, a campaign’s success rate will suffer from a poorly constructed landing page.

Your Local SEO Checklist

April 16, 2016 // By: Stream Companies

Creating an SEO strategy for your business can be a daunting task. There are so many components and moving parts, so how do you know where to begin?

3 Tips for Using Inbound Marketing in Healthcare

April 15, 2016 // By: Meghan Garrity

Like a nutritious diet, regular exercise, or good hygiene, inbound marketing is essential for maintaining a healthy online presence as a medical provider. Not only does it improve your visibility and draw a larger web audience, but it also establishes a long-term, trusting relationship with your prospective buyers, increasing your leads and eventually turning them into customers.

Clean Up Your PPC Keywords with These 4 Steps

April 14, 2016 // By: Dan Gaughan

With the seasons changing and the arrival of warmer weather, there’s no better time to clean up your PPC campaign to make sure that you’re set up for success. While there’s plenty to look at and evaluate in your campaigns (e.g., ad copy, site links, extensions), your keywords are a great place to start. As you begin your keyword cleaning, keep the following steps in mind.

Industry Secrets for Eye-Catching Ads

April 12, 2016 // By: Morgan Schuman

When you’re searching on Google, what makes you click on one ad over another? This question is what paid search advertisers try to answer on a daily basis. Creating eye-catching search ads can lead to a higher click-through rate and more conversions for your business.

How to Utilize Digital Marketing in Healthcare

April 10, 2016 // By: Ashley Clark

There’s an overall trend in the healthcare industry of clinicians, physicians, and patients utilizing smartphones and other mobile devices as part of their everyday activities. For medical professionals, this use varies from accessing patient or drug information or reference tools to communicating with patients and medical staff, according to the Wolters Kluwer Health 2013 Physician Outlook Survey.

Why Digital Marketing Drives Revenue for the Healthcare Industry

April 6, 2016 // By: Stream Companies

When you're trying to identify the symptoms that you're experiencing to diagnose your own sickness or injury, the first thing you do is turn to the internet. As you search for your answer, you'll land on reliable resources such as doctor's offices and other types of healthcare providers. And after you've found what you're looking for, you may even consider this physician for yourself.

3 Ways Your Advertising Vendors Are Failing You

March 29, 2016 // By: Christopher Wirth

As a fully integrated advertising agency, we’ll admit that, at Stream Companies, we’re huge advocates of the single agency approach. But we’re not the only ones that think so, according to an online study of 1,900 business leaders.

New to Paid Search? Here Are Terms You Need to Know

March 25, 2016 // By: Dan Gaughan

While some searchers prefer to stick with organic listings, many do click on paid listings. So with a smart strategy, paid search can lead to quality traffic to your site—quality traffic that can lead to a good return.

Your Site Has Been Hacked, Now What?

March 23, 2016 // By: Erik Krass

Last year, Google shared that there had been a 180% increase in hacked sites as well as a 300% increase in hacked site reconsideration requests. With these increased numbers, it’s important to be prepared in case your site gets hacked. So if you happen to Google your businesses and see a hacked notice, don’t panic. Follow these steps below.

Say So-long To the Instagram Feed You Knew

March 22, 2016 // By: Kasey Cooper

The response to Instagram’s recent announcement was almost unanimous: Users aren’t happy to hear about the new algorithm-based news feed. I mean, Instagram is one of the few social platforms left with a chronological news feed, and that’s what we love about it.

The Science of Neuromarketing

March 19, 2016 // By: Ashley Clark

While the study of neuroscience can be traced back to ancient Greece, the study of neuromarketing is rather new and has only gained traction in the past 10 years or so. Since it’s so new, we decided to hit the pavement and learn more about the topic and how you can use it to boost your marketing strategy. Here’s what we found.

The Best Ways to Integrate Inbound Marketing into Healthcare

March 17, 2016 // By: Stream Companies

What's the first thing someone does when dealing with a medical symptom that they’re not sure about? They take to the internet. Wouldn't it be great if they came to your site to find the answers to their questions?

The Science of Storytelling: Using Stories to Engage Website Visitors

March 15, 2016 // By: Meghan Garrity

Storytelling and human nature are intertwined. As a tool that’s been driving human progress for more than 40,000 years, storytelling elicits laughter, stirs compassion, and ultimately creates meaningful experiences you can’t derive from facts and figures.

Why You Won’t Recognize SEO in Years to Come

March 13, 2016 // By: Tina DiSerafino

If you were to look back five years ago from today, SEO strategies would be the complete opposite of what they are now. So what can we expect in another five years? We can’t exactly answer that question, but what we do know is that it won’t look like it does at this moment.

Best Practices When Creating Display Ads

March 11, 2016 // By: Jason Schell

So you’ve decided to expand your paid search account to include the display network and display ads because they’re cost-effective, easily measured, and a great way to increase your overall brand awareness. Utilizing the display network gives you the opportunity to serve your offers to potential customers in a more visually appealing format.

Keywords or Topics: What’s More Important?

March 9, 2016 // By: Daniel Woods

 Achieve Broad Rankings with Topical Pages

In the world of content marketing, the conversation of keywords and topics comes up often. Do we just use keywords and build page after page to cover every keyword, or do we create just a few pages per topic to cover all of the keywords and keyword phrases?

Why Consider a Career in SEO?

March 7, 2016 // By: Stream Companies

Explaining SEO without any media jargon can be a tad complicated, especially when someone asks what your job actually entails. It’s not a traditional form of media, few schools offer courses in it, and just the phrase “search engine optimization” sounds contradictingly vague and technical. In addition, most SEO marketers didn’t set out to specifically focus their careers around the practice.

How to Make Your Blog Post SEO Friendly

March 4, 2016 // By: Stream Companies

As digital marketing continues to grow, knowing how to properly set up your online content is more important than ever. If you write or publish great content but it doesn’t get in front of human eyes, you’re not getting any value from your investment.

Why You Should Combine Your PPC and Inbound Marketing Strategies

February 26, 2016 // By: Stream Companies

Depending on whom you talk to, some marketers will tell you that pay-per-click (PPC) advertising and inbound marketing are opposites. However, PPC is actually a subsidiary of inbound.

How Google’s Text Ad Changes Will Affect Your Business

February 24, 2016 // By: Jennica Torio

Text ads have been on the right side of a Google search engine results page (SERP) for about 16 years, but no longer. On February 19, Google moved ads to either the top or bottom of the list of organic results, and many business owners are worried about what this means for their marketing efforts.

Like it, Love it, or Laugh at it: Facebook Introduces Animated Emoji “Reactions”

February 24, 2016 // By: Jacquelyn German

Have you ever read a particularly ridiculous or offensive social media status and thought to yourself, “Wow, I could really use a dislike button right about now”?

Creative Ways to Use Periscope to Boost Your Business Online

February 22, 2016 // By: Jennica Torio

First there was Twitter and Facebook then Snapchat. Now there’s a new way for your business to interact with customers: Periscope. It’s the latest tool for your business’ social media and content marketing campaign.

Mobile Marketing Tips for 2016

February 21, 2016 // By: Stream Companies

By now you know how powerful mobile marketing can be, and it's a good thing you do, because in 2016, consumers are using their phones for everything. According to independent market research company eMarketer, mobile marketing is predicted to surpass $100 billion in spending and account for more than 50% of all digital spending for the first time. You want to make sure that you’re part of this.

Improve Your Online Reputation

February 17, 2016 // By: Erik Krass

Building a great brand takes time and dedication. A big part of your brand is your business’ reputation. Thanks to the internet, word of mouth can travel faster than ever. A disgruntled customer now has the ability to log into a review site, leave a review, and spread their word like wildfire.

The 7 Deadly Sins of Content Marketing

February 16, 2016 // By: Jenny Prikockis

As our Google-governed realm advances so do the marketing practices that help us better connect with our customers. Are you committing content marketing sins that are outdated, costly for your business, and punishable by the big G? Keep reading to find out.

Best Piece of SEO Advice for 2016

February 14, 2016 // By: Keisha James

We all know the great impact organic search has on generating traffic and leads to your website or blog, and 2016 is a big year for Google algorithm updates. With prancing pandas and peppy penguins assimilating their way into Google’s core algorithm, keeping your website’s backlink profile maintained and the content on your website in top optimization shape is more important now than ever.

Will Display Ads Take Over Search?

February 12, 2016 // By: Dan Gaughan

You may have heard that in 2016, more money will be spent on display ads than on traditional PPC. You may find this a little surprising considering that some believed display advertising would be dead.

To Bid or Not to Bid on Brand Keywords in Paid Search

February 6, 2016 // By: Jason Schell

To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand terms is a must when creating any paid search campaign.

3 Reasons Why SEO Is the Best Investment for Your Business

February 4, 2016 // By: Tina DiSerafino

Many rumors have been floating around the internet that SEO is dead. I can assure you that it’s far from dead, though it has changed and evolved to be more of a branding technique than an advertising strategy.

Benefits of On-Page SEO

February 2, 2016 // By: Stream Companies

SEO may be constantly changing with the times, but one feature that won’t go out of style is conducting on-page optimization. Whether it’s adding relevant keywords to content pages, highlighting desirable locations, or linking in to your site, on-page SEO will add permanent evergreen value until you decide to update it.

4 Tips to Make a Successful Marketing Video

January 23, 2016 // By: Erik Krass

A marketing video is the best way to reach your audience and share your business. Visual content is much more appealing then print or text and can be easily shared by your target audience.

The Biggest Game-Changer in Marketing for 2016: Relationship Marketing

January 21, 2016 // By: Jennica Torio

Every year, a brand promotes itself as a marketing game-changer that’s expected to revolutionize the industry and your business. For 2016, it’s been everything from virtual reality to updated mobile platforms. While these are great new trends, the biggest marketing game-changer for 2016 really is relationship marketing.

The Complete Checklist for Call-to-Action Success

January 19, 2016 // By: Stream Companies

Calls to action (CTAs) are a small marketing tactic with a huge payoff. They don’t require tons of time or lots of money to perfect, but they’ll go a long way in attracting leads and converting customers. In fact, after HubSpot made small tweaks to their own CTAs, they saw a 30% increase in conversions.

What to Do When Your Lead Goes Cold

January 17, 2016 // By: Daniel Woods

If you have a growing list of leads, then you want to know what to do when your lead goes cold. It’s inevitable that while your lead list grows, so does the list of leads that are no longer actively clicking on your offers.

Questions to Ask When Creating Your Buyer Personas

January 15, 2016 // By: Keisha James

Across all fields of industry businesses, marketing executives and business owners are continuing to improve the way they sell their products or services. Although this can be challenging at times, it becomes a much easier process when you have a target audience to market to consisting of the right buyer persona.

Where to Start When Creating Your Marketing Strategy for 2016

January 13, 2016 // By: Ashley Clark

In our digital world, it’s easy to get mixed advice about the best marketing tactics for your business. And while it’s great to use general advice from industry experts, it’s possible that the advice you’re getting actually isn’t the best. Why? Because unless you’re getting tailored advice from a marketing professional who has looked at your analytics data or has in-depth knowledge of what works in your specific industry, they can’t actually give you any advice on your business.

Best Type of Calls to Action You Need on Your Blog

January 9, 2016 // By: Stream Companies

 

How to Develop an Effective Link Building Strategy

January 7, 2016 // By: Stream Companies

If you regularly read Stream Companies’ blog, you know by now that link building is one of the most important components of SEO. Google views backlinks as votes of confidence for your website, and the more high-quality links that point to your website, the better your site will rank in search results.

How to Improve Your Online Display Ads

December 26, 2015 // By: Tina DiSerafino

While surfing the internet, hundreds of online display ads pop up, but how many of these ads actually make you want to click and buy what’s being promoted? How many subject lines on the emails in your promotions folder make you want to open their message and buy what they’re selling?

How to Optimize a Blog Post in 3 Steps

December 23, 2015 // By: Jennica Torio

Your blog is your biggest lead generating tool. From using it to represent your brand to providing education to your prospects, your blog is the window into your business. That’s why, if it’s not optimized for maximum lead generation, you’ll quickly fall behind the competition.

Increase Your Sales with Lead Nurturing

December 22, 2015 // By: Daniel Woods

Since the start of your business, advertising has been “the necessary evil” to gain new customers and keep your business profitable. Print advertising in books, magazines, billboards, direct mail, and brochures all play a major role in bringing customers to your business. The popularity of the internet has created new opportunities to market your business as well as marketing saturation.

Warm Up Your Leads This Holiday Season

December 21, 2015 // By: Keisha James

Lead nurturing can be one of the most effective marketing strategies your business implements this holiday season. From collecting important contact information to help guide your prospects through their buyer journey to staying top of mind for your prospects, lead nurturing provides an automated way to give your prospects exactly what they need at the right time.

What Inbound Marketing Tactics you Need to Start Implementing Now

December 21, 2015 // By: Christopher Wirth

According to a 2015 survey of nearly 4,000 marketers and sales professionals, companies are three times as likely to see higher ROI on inbound marketing campaigns than on outbound (HubSpot), making inbound marketing a high priority for virtually every business.

The CEO's Guide to Lead Generation

December 19, 2015 // By: Meghan Garrity

Before the internet, companies relied on push marketing to generate business and brand awareness. But then the digital revolution came along and turned those traditional techniques on their head, resulting in a more sophisticated and market-savvy consumer base than ever before.

Content Planning for 2016: Where to Start

December 17, 2015 // By: Stream Companies

As the holidays draw near and the new year approaches, there’s one important thing you must focus on between cups of cheer and gift wrapping: your content marketing plan for 2016. Planning is crucial for a successful year of marketing, so it’s never too soon to think about your content. But sometimes it’s difficult to identify just where to begin.

Educate Your Prospects, Don't Sell

December 15, 2015 // By: Ashley Clark

Once upon a time, people commonly invited a traveling salesperson into their living room, offered them a glass of iced tea, and listened attentively to a product demonstration. Today, the only salesperson you want to show up at your front door is a Girl Scout with delicious cookies.

Creating Outreach Emails That Generate Leads

December 13, 2015 // By: Erik Krass

One of my main responsibilities as a digital PR coordinator is communicating with individuals, organizations, and business owners in the hopes that they’ll post a link on their websites that connects to our clients’ websites.

Link Building Outreach: Yay or Nay?

December 11, 2015 // By: Stream Companies

“If you build it, they will come.”

The Benefits of Having an Agency Manually Build Backlinks

December 9, 2015 // By: Stream Companies

One term frequently tossed around when talking to any digital marketer who works on SEO is building backlinks. For anyone unfamiliar with the finer points of SEO and link building, backlinks may not mean much. But in regards to your business website’s presence in search engines, they’re very important.

5 Email Subject Lines That Killed the Sale

December 7, 2015 // By: Jenny Prikockis

Most people’s email inboxes are packed with notices about upcoming promotions and weekly newsletters, among all of the other social and corporate communications that take priority. And with average open rates as low as 10% in some industries, the subject line is incrementally responsible for permeating the chaos and getting your recipient to (intentionally!) click and carry through.

A Brief History of Updates (and How They Affect SEO)

December 5, 2015 // By: Stream Companies

We just passed the 15th anniversary of the launch of the original Google Toolbar. (December 11, 2000, to be exact!) Considered by search engine marketers to be the first-ever Google update, it’s something most users would now take for granted.

Business Reviews: When to Ask for Them & How to Keep It Positive (An Automotive Sales Perspective)

December 3, 2015 // By: Stream Companies

Trust: It’s the primary currency in the relationship between brands and customers. To cash in this currency, you must first earn it. This is especially true in the automotive sales industry because of the overwhelmingly strong public perception that car salespeople aren’t trustworthy. While some dealerships have earned that reputation, it doesn’t mean your dealership has to live with it.

Get to Know a Streamer: Alex Giebel

November 25, 2015 // By: Stream Companies

Director of Digital Marketing and Web Merchandising

What is your position here at Stream?

Is Your Website Sick? Why You Need a Professional to Monitor Your Backlink Profile

November 23, 2015 // By: Stream Companies

It’s difficult to deny how a website can benefit a business. Aside from the branding aspect, a well-made and marketed website can drive leads or function as a point of sale. It can reach customers who never would have walked into your physical establishment.

How to Protect Your WordPress Site from Hackers

November 20, 2015 // By: Keisha James

If you don’t already own a website or use WordPress, I’m sure you know someone who does. Increasingly popular, WordPress is one of the largest content management and blogging systems today.

The Importance of Keeping Your Website Fresh for SEO

November 18, 2015 // By: Daniel Woods

Secrets Revealed for Ranking High in Google

Constantly attempting to deliver picture-perfect results to millions of people on billions of searches, Google’s efforts to maintain its reliability for everyone is ongoing and challenging. However, Google has figured out a way to better their search results. It’s called QDF, and I’m about to dissect the Google Freshness score by decoding what’s inside their patents.

How Local Content Can Help Boost Your SEO Strategy

November 14, 2015 // By: Tina DiSerafino

In the fast-paced world of technology and the web, Google and other search engines continue to evolve at a rapid speed. Not long ago, Google made a game-changing update that zeroed in on local visibility in search engine results. This means, local businesses can be found in the geographic area you are currently searching from. Because of this change, your local SEO just became more important than ever when it comes to increasing presence in the areas you wish to target.

Tell Me More, Tell Me More: Semantic Search & Long-Tail Keywords

November 10, 2015 // By: Stream Companies

Think of the questions you would ask if someone wanted you to purchase shoes for them online: What size? Where will you wear them? What color?

4 Ways That Negative Reviews Can Help Your Business

November 7, 2015 // By: Stream Companies

Sounds counterintuitive, right? Why would negative reviews help your business?

Tips for Maximizing Link Building Outreach

November 4, 2015 // By: Erik Krass

The digital PR coordinator’s focus is obtaining links, which are URLs found on a website/blog that, when clicked, directs users to a client’s website. Gaining links from other sites can increase a site’s domain authority and traffic. A high domain authority is important; Google recognizes this and will rank sites with high authority in top search results.

Why You Don’t Want $5 SEO Services

October 12, 2015 // By: Stream Companies

Before even considering the price of SEO services, it’s a good idea to take a step back and consider just what SEO is.

Local Link Building Strategies: Structured vs. Unstructured Links

October 11, 2015 // By: Erik Krass

Citations play a big role in the SEO world and ultimately increase a business’ digital presence. Here at Stream Companies, the digital PR coordinators take part in the development of client citations.

Evergreen Content 101: How to Win Every Time

October 9, 2015 // By: Tina DiSerafino

In the content marketing world, you can kick up your site’s performance by using evergreen content to its full potential.

An Inbound Marketers’ Guide to Dating Your Customers

October 7, 2015 // By: Stream Companies

No, I don’t mean dating your customers romantically. Rather, I’m talking about using the same approach to dating as a guide to building relationships with your customers.

How SEO Can Help Any Business

October 5, 2015 // By: Keisha James

SEO may be a new acronym for some people like it was for me six months ago. Looking up what exactly search engine optimization is can be overwhelming, and knowing exactly what to do with it can be even more complicated.

Keywords: Dead or Alive?

October 3, 2015 // By: Stream Companies

Debates in the digital marketing industry are now questioning whether keywords are still king for SEO. The reigning factor used to be the sheer number of keyword usage on a site since Google only collected rankings information based on the keywords seen on pages. And with that simpler process, devious marketers would overload pages with keywords, resulting in irrelevant and poorly written content.

What I Learned My First Month as an SEO Content Strategist

September 28, 2015 // By: Stream Companies

Big Changes in Local SEO: Your Guide to Google's Local Snack Pack Results

September 2, 2015 // By: Ashley Clark

Local Snack Pack: More Than a Pudding Cup

3 Ways To Drive Results With Content Marketing

September 2, 2015 // By: Ashley Clark

Content marketing gives you an opportunity to connect with your potential customers in a way that is different from other marketing techniques. While other forms of marketing are good for gaining awareness and building your brand’s image, content marketing works to build a deeper connection.

How to Reach More of Your Audience with Inbound Marketing

September 2, 2015 // By: Jenny Prikockis

The highly competitive digital arena can make engaging with and even being found by your audience extremely challenging. Inbound marketing is a comprehensive solution that helps many businesses further expand and connect with their customer base. Here’s how inbound marketing can help you to reach more of your audience.

Are you in Charge of Vendor-Juggling at your Business?

July 29, 2015 // By: Amol Waishampayan

Are you the Manager of Vendor Juggling at your Business?
TIME TO THINK ABOUT ONE COMPANY, ONE MESSAGE.

3 Reasons Why Your School/University Needs a Content Marketing Strategy

June 18, 2015 // By: Stream Companies

It can take a while for a prospective student to choose a School or University, as the process of deciding where to further their passions requires diligent research and lots of thought.

The long decision-making process provides opportunities for Schools and Universities to reach out and connect with prospective students through content marketing to help students make the right decision for their future.

An effective content marketing strategy provides numerous conversion points throughout a prospective student’s decision-making process by providing engaging and beneficial resources. A school or university that uses content marketing takes a wider approach to connecting with prospective students rather than solely focusing on a limited group of individuals who have filled out a Contact Us form.

Below are three reasons Stream believes your school or university should use a content marketing strategy.

How Facebook’s Beacon Helps Businesses Reach Local Customers

June 11, 2015 // By: Julia Giacoboni

The New World of Instagram Shopping

June 9, 2015 // By: Grace Nonnemaker

On-Page vs. Off-Page SEO: Which Should be Part of Your Digital Strategy?

May 19, 2015 // By: Tina DiSerafino

When it comes to optimizing your website, many factors play an important role in helping your website perform its best.

4 Reasons Every Local Business Should Invest in Link Building

May 12, 2015 // By: Stream Companies

Link building should be a key component of every business’s SEO strategy. Google views quality links that point to your website as a vote of confidence, so if other sites believe your website is valuable, Google will too.

Transparency in Automotive Advertising

May 5, 2015 // By: Stream Companies

We’ve probably all seen the recent articles regarding certain manufacturers and their stance on Google Analytics integration, among other things.  I’m not here to give an opinion on which OEM or digital program is best or worst in regards to transparency.  What I do want to offer is a fairly candid, 4 step process to make your current marketing efforts more transparent.

3 Tips for Improving the Quality of Your Business' Content Today

April 29, 2015 // By: Jennica Torio

Your Guide to Google's Mobile-Friendly Algorithm Update: How To Avoid a Traffic Tumble

April 23, 2015 // By: Stream Companies

What Google’s Mobile Algorithm Update On April 21 Means to Your Digital Presence

April 16, 2015 // By: Stream Companies

Recently, Google announced that on April 21, 2015 they will be rolling out a major algorithm update that will focus solely on mobile search, providing two major benefits to users in search engine results pages (SERP):

How to Optimize Your PPC Landing Pages to Reduce Bounce Rate

April 9, 2015 // By: Stream Companies

The PPC Copy Mistakes That Are Costing You Money

April 2, 2015 // By: Stream Companies

3 Tips to Creating a Compelling 'About Us' Page for Your Business

March 26, 2015 // By: Ashley Clark

4 Types of Content That are Essential to Your Dealership's Digital Strategy

March 17, 2015 // By: Jennica Torio

5 Ways to Personalize Your Business' Content

March 12, 2015 // By: Stream Companies

The Top 3 Dos and Don'ts of Guest Posting

March 9, 2015 // By: Stream Companies

SEO After Pigeon: Keeping Your SEO Strategy Intact

March 3, 2015 // By: Stream Companies

Maximize Your Dealership's PPC Campaigns with A/B Testing

February 9, 2015 // By: Stream Companies

Social News: Facebook Slows Down Organic Reach for Brand Pages

February 2, 2015 // By: Michelle McGowan

The 3 Most Common and Costly SEO Myths Revealed

January 22, 2015 // By: Tina DiSerafino

Throughout the years, not only has SEO been constantly changing and evolving, but several fallacies also have surfaced about how search engines operate. Sure, the internet as well as the world of marketing can be a perplexing place, but there are a few myths we would like to settle the score with.

The Secrets to Comparing and Evaluating Your Most Successful Social Media Channels

January 20, 2015 // By: Michelle McGowan

How to do it and why it's important

You’ve set up all the right social accounts and loaded them with all the right content to represent your brand. Great, but that’s just part 1 of your social media efforts.

The 4 Rules for Creating Compelling PPC Ad Copy

January 15, 2015 // By: Stream Companies

3 Reasons Content Marketing Needs to Be Part of Your 2015 Digital Marketing Strategy

January 8, 2015 // By: Stream Companies

SEO in 2015: The 5 Essential Elements of a Successful Strategy

December 23, 2014 // By: Stream Companies

We all know the basics of a successful SEO strategy: links, regular blog updates, social media, keywords, and quality content. Between Panda, Penguin, and many other updates, SEO has changed significantly over the past few years. Tactics that worked in years past no longer apply and can even result in site penalties. Google algorithm updates forced SEO strategists and marketing companies to rethink the way they build their SEO strategies.

It’s Time to Focus on Mobile Design

December 16, 2014 // By: Stream Companies

Year in Review: SEO Dos and Don’ts We Learned in 2014

December 9, 2014 // By: Lauren Sheridan

Meta Descriptions: Why They Still Matter

December 2, 2014 // By: Stream Companies

Some SEO experts would argue that meta descriptions have lost their value to some search engine crawlers, mainly Google’s. However, if executed effectively, meta descriptions still play an important role in your site’s overall SEO value, particularly when it comes to generating click-throughs from search engines. But the question is how?

The 5-Point Tip Sheet for Hiring a Social Media Agency

November 18, 2014 // By: Stream Companies

So you want to hire an advertising agency to run your social media campaigns but don’t know where to begin, what questions to ask, and what to expect. Well, you’ve come to the right place because I'm about to tell you exactly how to get what you want out of social media for your business.

The 3 Questions You Should Ask Yourself Before Publishing Your Next Blog Post

November 13, 2014 // By: Ashley Clark

How to Align Your Social Media Metrics With Real Business Goals

November 11, 2014 // By: Julia Giacoboni

Your social marketing LOOKS cool – the images are sharp and the wording is correct, and it falls in line with your brand. You love it, but is it working? And by working, is it helping your bottom line? Have you sold more product, recruited more employees, and established yourself as a leader in the industry? Can you prove your social marketing is accomplishing this?

Stop Losing Online Customers to Your Competition

November 5, 2014 // By: Stream Companies

Are You Your Own SEO Enemy?

October 16, 2014 // By: Lauren Sheridan

If you aren't sure how to answer this question, there are several factors to consider. You should first start to think about the techniques and practices you're implementing for your SEO campaign. Are any of these techniques considered black hat? What about gray hat? If you answered yes to either of these questions, you could be hurting your website’s rankings through your own SEO efforts.

Building a Quality Facebook Fan Base: How to Attract and Engage the Right Prospects

October 9, 2014 // By: Stream Companies

Surviving Link Building in 2014

October 7, 2014 // By: Tina DiSerafino

Quick Tips for Outranking Your Competitors in Search

October 2, 2014 // By: Stream Companies

How To Measure PPC ROI With Website Call Conversions

September 30, 2014 // By: Stream Companies

6 Strategies to Creating A Successful Social Contest

September 25, 2014 // By: Michelle McGowan

All Content Is Not Created Equal: How Quality Content Influences Your SEO Strategy

September 23, 2014 // By: Stream Companies

How Local Businesses Can Use Google's 'Nearby' Product Listing Ads to Target Potential Customers

September 18, 2014 // By: Michelle Kelly

Branded vs. Non-Branded Keywords: How to Build a Powerful PPC Strategy

September 11, 2014 // By: Stream Companies

A company’s brand can be a big part of what makes or breaks it. That’s why it is so important to own your brand and make it an important part of your marketing efforts. Inevitably, those efforts can lead to paid search. One of the most important questions I come across is “do we bid on our own brand?” to which I personally say, yes; however, there are a few strategies you need to know to maintain ownership of your brand within the PPC space without spending your entire paid search budget on company keywords.

6 Ways to Create Content Your Audience Actually Cares About

September 9, 2014 // By: Stream Companies

Facebook Puts an End to Like-Gating. What this Update Means for Your Business.

September 2, 2014 // By: Michelle McGowan

Facebook is Cracking Down. Learn about the New Rules and Policies and what it means for Your Social Media Strategy.

August 26, 2014 // By: Julia Giacoboni

Low Quality PPC Leads? Here are 4 Ways to Fix That.

August 21, 2014 // By: Stream Companies

Hiring an SEO Agency for Your Dealership? Know the 6 Questions to Ask Before Signing on the Dotted Line

August 19, 2014 // By: Lauren Sheridan

Are you thinking about hiring an SEO Agency to help increase your dealership’s online presence? SEO is a great way to do this, but if you’ve never hired and SEO agency before or you’ve had a bad experience in the past, it could be difficult to know exactly what to look for.

Ways To Master Customer Service Within The Social Media Space

August 14, 2014 // By: Stream Companies

Transparent SEO Reporting - What You Should Really Be Expecting From Your SEO Agency Each Month

August 12, 2014 // By: Stream Companies

Leveraging Social Media to Influence Shoppers

August 7, 2014 // By: Julia Giacoboni