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The Daily Stream

Advertising News for the New Media

Amanda Seale

Amanda Seale is a Paid Search Strategist at Stream Companies. When she’s not strategizing and implementing PPC initiatives for clients, she enjoys drinking craft beer and being a dog mom to her two corgis, Rascal and Calvin.

Recent Posts

Everything You Need to Know About Switching to Linear Attribution

November 12, 2018 // By: Amanda Seale

Within Google Ads, you can decide which attribution model you would like to use, allowing for you to decide how much credit each click gets for your conversion. These models can help give you a better understanding of how your ads are performing and can help you optimize across the user’s conversion path. However, attribution models are only available on the Search Network and for Shopping Ads, and do not apply to Display Network Ads. When you set up conversions within the Search Network or for Shopping Ads, attributions are only available for website, Google Analytics, phone calls, and import conversion actions.

5 Scripts to Help Manage Your PPC Campaigns Within Google Ads

September 12, 2018 // By: Amanda Seale

Using scripts in Google Ads is a great way to help automate tedious tasks within your PPC campaign and will help increase your account performance. Scripts also give you a ton of data to help you focus on the overall strategy of the account, instead of spending time collecting and organizing data.  Check out our five favorite scripts to utilize in Google Ads:

6 Ways SEO and PPC Can Work Together for Your Business

June 27, 2018 // By: Amanda Seale

SEO and PPC are an excellent dynamic duo when it comes to marketing strategies for your business. Both strategies help to maximize traffic and conversions, which, in turn, leads to a better ROI for you. However, you shouldn’t treat both strategies as separate entities. Instead, capitalize on the benefits of each, and how the strength of one can pick up on the weaknesses of the other to create a more successful search strategy. Not sure how your business can benefit from integrating SEO & PPC? Consider these six ways SEO and PPC can work together.