What’s the main purpose of your business’ website?
To get visitors to convert into paying customers, generating revenue for you, right?
One of the most important steps in leading these potential customers into your sales funnel is collecting their clicks on your website. The more visitors click, the more likely they are to convert. That’s why a major goal for digital marketing is to improve every minute aspect of your website in order to encourage more clicking, and therefore, turn more conversions into paying customers.