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The Daily Stream

Advertising News for the New Media

Dan Gaughan

Recent Posts

Understanding How PPC & SEO Work Together To Maximize Your Marketing Results

June 18, 2016 // By: Dan Gaughan

If you are not appearing in the top search engine results pages, you are losing potential business. These days, there is a growing emphasis on being able to find customers in the digital world and if you do not have a proper Paid Search and SEO strategy, you could be losing customers to your competitors.

Clean Up Your PPC Keywords with These 4 Steps

April 14, 2016 // By: Dan Gaughan

With the seasons changing and the arrival of warmer weather, there’s no better time to clean up your PPC campaign to make sure that you’re set up for success. While there’s plenty to look at and evaluate in your campaigns (e.g., ad copy, site links, extensions), your keywords are a great place to start. As you begin your keyword cleaning, keep the following steps in mind.

New to Paid Search? Here Are Terms You Need to Know

March 25, 2016 // By: Dan Gaughan

While some searchers prefer to stick with organic listings, many do click on paid listings. So with a smart strategy, paid search can lead to quality traffic to your site—quality traffic that can lead to a good return.

Will Display Ads Take Over Search?

February 12, 2016 // By: Dan Gaughan

You may have heard that in 2016, more money will be spent on display ads than on traditional PPC. You may find this a little surprising considering that some believed display advertising would be dead.