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The Daily Stream

Advertising News for the New Media

Dan Petrovitch

Dan Petrovitch is an Inbound Copywriter at Stream Companies. When he’s not crafting great-looking, well-formatted copy, he loves listening to music and practicing free throws on the court

Recent Posts

Writing for the Right Audience: Leveraging Buyer Personas

September 10, 2018 // By: Dan Petrovitch

So…you want to take your blog’s content to the next level, huh? There are few strategies as useful as utilizing a set of well-curated buyer personas—these tools will help you write for the correct audience.

It’s just like when you were back in high school, and your English teacher would always remind you about writing for the right crowd. Except, this time around, it could boost your conversion rates…

Yes, Looks Do Matter: The Necessity of Well-Formatted Content

June 29, 2018 // By: Dan Petrovitch

Despite what we’ve been hearing all our lives, looks do matter, especially when it comes to your blog.

How can a good-looking blog help your business?

When it comes to generating traffic for your site, a well-formatted blog is your not-so-secret weapon.

Sharp, attractive copy will…

  • rank higher with search engines than its sloppy, unattractive counterpart.
  • …entice readers into staying on the page for much longer than they would have otherwise.
  • …foster a clearer, better understanding of your product and/or services.
  • …send a strong message about what you stand for as an organization.

And that’s just scratching the surface! There are plenty of other benefits to a great-looking website.

The Importance of Direct Mail

August 17, 2017 // By: Dan Petrovitch

In this day and age, it can sometimes feel like direct mail is dead. With all these high-tech marketing channels to master – from SEO and inbound to social media and email who even has time to worry about direct mail anymore? 

We’re here to tell you some great news: direct mail isn’t dead! At Stream Companies, we want to help you understand exactly what direct mail is, why you need it, and how it can contribute to your organization’s marketing goals. 

What are 301 Directs and Why Do You Need Them?

June 2, 2017 // By: Dan Petrovitch

A 301 redirect is an HTTP status code that serves as a mechanism for permanent redirection from one URL to another. In other words, if your visitor goes to the address for page A, it’ll send them to page B.

Furthermore, it’ll group different URLs together for search engine optimization purposes. So, in this example, hits for both addresses (A and B) will contribute to a common domain authority score. Check out Moz’s helpful article for more information about domain authority.

Why Do You Need to Set Up a 301 Redirect?

There are several reasons to create a 301 redirect.