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The Daily Stream

Advertising News for the New Media

Emily Vanneman

Emily Vanneman is an Inbound Copywriter at Stream Companies. When she’s not busting out her creativity and creating engaging content for her clients, you can find her working on her food blog, playing with her dog, whipping up new recipes, and sipping on a glass of Pinot Grigio or a local IPA.

Recent Posts

Engaging Customers with Story-Telling Techniques

September 4, 2018 // By: Emily Vanneman

The things you purchase and the items inside your home are more than just for productivity—they’re part of your identity, too. Well, that same sentiment applies to your ideal customer.

When it comes down to it, you want to be sure that the message you’re imparting across all advertising platforms tells a story about how that service or item will help the person refine their already dazzling personality and align with their way of life.

By employing these simple techniques, you’ll transform those interested, potential customers into solid leads that’ll help your business thrive. Let’s take a look at some of the best story-telling practices you can use in your content!