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The Daily Stream

Advertising News for the New Media

Emily Vanneman

Emily Vanneman is an Inbound Copywriter at Stream Companies. When she’s not busting out her creativity and churning out engaging content for our clients, you’ll find her working on her food blog, playing with her dog, whipping up new recipes, sipping on ice-cold IPAs, and knitting cozy scarves.

Recent Posts

Leveraging Digital Media Buying to Reach Your Customers: An Interview with Stream’s VP Media Director

April 15, 2019 // By: Emily Vanneman

More often than not, success is the result of being in the right place at the right time—and around the right people. Well, the same sentiment is true for your company’s ads.

By determining the appropriate medium for your advertisements, your team has a greater chance of reaching the targeted audience and producing the desired results for your customers.

At Stream Companies, we consider our team of media buyers some of the best in the industry. That’s why we took a moment to sit down with our Vice President Media Director, Melissa Dempsey, to get her take on today’s media landscape and how modern technology is making it even easier to engage with your company’s ideal customer. Let’s take a look!

The Keys to Successful Content

December 19, 2018 // By: Emily Vanneman

The average person sees 4,000 to 10,000 advertisements in a single day. So, what does that mean for you and your business? Due to the sheer number of ads passing in front of your audience’s eyes every day, you want to make sure that yours stands out from the crowd.

Fortunately, doing that is as simple as employing a few methods that’ll elevate your business’ copy from basic to unique.

All you have to do is take a minute to read this guide to the keys to successful content created by the marketing gurus at Stream Companies. Thanks to these handy tricks, you’ll understand more about the essentials for a buyer-motivating piece of content.

The Essentials of Content Readability

November 20, 2018 // By: Emily Vanneman

Engaging, easy-to-digest content is the heart of what keeps your readers interested. But, what are the hallmarksof a perfectly crafted piece of copy that snags your audience’s attention and keeps them engrossed to the very last word?

Well, the team of content connoisseurs at Stream Companies is here to give you the lowdown on the essentials of content readability. Before long, you’ll be churning out attention-snagging copy that’s designed to keep your audience immersed from start to finish.

Going Mobile: 3 Reasons Why Structuring Your Copy for Easy Reading is Important

October 25, 2018 // By: Emily Vanneman

These days, you’d be hard-pressed to find someone who isn’t browsing their smartphone for the latest news and entertainment while waiting in the doctor’s office, on the bus, or inside a subway car.

And, with so much of your audience on-the-go and away from their desktops and laptops, it’s essential that your business crafts content that can reach them, no matter where they may be. That way, your customers won’t miss out on a single educational article or new product you post on your website.

Well, if all this talk has you wondering why mobile-friendly copy is so critical, we’re here to give you the low-down on exactly that.

Within this guide to Going Mobile: 3 Reasons Why Structuring Your Copy for Easy Reading is Important, you’ll get a first-hand look at just how this kind of content can positively affect your business. Let’s get started!

Engaging Customers with Story-Telling Techniques

September 4, 2018 // By: Emily Vanneman

The things you purchase and the items inside your home are more than just for productivity—they’re part of your identity, too. Well, that same sentiment applies to your ideal customer.

When it comes down to it, you want to be sure that the message you’re imparting across all advertising platforms tells a story about how that service or item will help the person refine their already dazzling personality and align with their way of life.

By employing these simple techniques, you’ll transform those interested, potential customers into solid leads that’ll help your business thrive. Let’s take a look at some of the best story-telling practices you can use in your content!