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The Daily Stream

Advertising News for the New Media

Jason Schell

Recent Posts

What’s Up with Google’s New Green Ad Labels?

June 21, 2016 // By: Jason Schell

All paid search specialists should subscribe to the A.B.T. Rule, meaning we should Always Be Testing.  We should always be testing new keywords, keyword bids, ad copy, average position, ad extensions and everything else in our accounts!  If we subscribe to this rule doesn’t it make sense that our paid search providers should be doing the same?  Well if you are seeing these new green ad labels in your SERP results you are seeing a Google paid search test in action.

The Pay-Per-Click Metrics You Need To Be Aware Of

May 28, 2016 // By: Jason Schell

When you launch your new paid search account it is imperative that you closely measure your results. By diving deeper into other advanced metrics you can get a great idea of what is working in your account and where there may be areas of opportunity to improve on its success.

Best Practices When Creating Display Ads

March 11, 2016 // By: Jason Schell

So you’ve decided to expand your paid search account to include the display network and display ads because they’re cost-effective, easily measured, and a great way to increase your overall brand awareness. Utilizing the display network gives you the opportunity to serve your offers to potential customers in a more visually appealing format.

To Bid or Not to Bid on Brand Keywords in Paid Search

February 6, 2016 // By: Jason Schell

To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand terms is a must when creating any paid search campaign.