You know the saying, "quality over quantity"? It's better to have a few good friends than a lot of fake ones. The same goes for likes. It's one thing to have a lot of likes on your Facebook page but it's another to have the RIGHT likes.
With Facebook advertising, it's easy to find the right audience and reach those who matter most to your business. In fact, using Facebook to market your automotive service department can be quite effective if you take the proper steps.
But before we get into that, let's take a step back and answer a couple questions.