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The Daily Stream

Advertising News for the New Media

Lauren Byrnes

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Top Marketing Automation Mistakes to Avoid

March 23, 2017 // By: Lauren Byrnes

The rewards of inviting an ultra-targeted audience, onto a list or group, and delivering relevant content to this group, far outweigh any other marketing method currently available. Especially when you ask this group to buy something from you.

In fact, once you understand and successfully deploy one marketing automation campaign, you can simply, with a few minor tweaks, replicate it into several micro campaigns for each product or service you wish to offer.  When you become proficient at deploying these campaigns, you’ll feel like you’re “printing money” every time a new lead comes in.However, one minor mistake could cause a significant difference in the results of an automation campaign. Let’s examine some the minor mistakes to help maximize your marketing efforts, when fixed.