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The Daily Stream

Advertising News for the New Media

Lou Ryan

Lou Ryan is an Inbound Marketing Copywriter at Stream Companies. In her free time, she’s either trying to make the world a better place or coming up with new worlds via Dungeons & Dragons.

Recent Posts

Understanding the New Metrics Replacing "Average Position”

August 15, 2019 // By: Lou Ryan

For years, account managers have relied on Average Position to determine how well their ads are performing—and for good reason. Average Position describes where your ad ranks in relation to other ads on a given search engine results page (SERP). Conventional wisdom said that the higher this metric, the wider your audience.