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The Daily Stream

Advertising News for the New Media

Mackenzie Wiltrout

Mackenzie Wiltrout is an Inbound Marketing Team Lead by day, and a Dragon Rider by night. You can often find her crafting new costume props and playing with swords.

Recent Posts

How to Create a Revenue-Generating Google Ads Campaign

April 11, 2019 // By: Mackenzie Wiltrout

The web is a vast and exciting place. From the point of view of a consumer, it’s a treasure trove of new products and answers to be found. From the point of view of a business, it’s a mass of potential to be tapped.

If you’re looking to ramp up your site’s traffic and deliver your message to the most interested parties all at once, Google Ads can help. With the right strategy, it’ll have you generating revenue before you know it.

A Look Back at Inbound Marketing Trends in 2018

December 26, 2018 // By: Mackenzie Wiltrout

Ahh, yet another year is drawing to a close. Perhaps for you it seemed to have flown by in a blink. But in the Inbound Marketing world, a lot of important changes began to evolve in that time.

If you’re looking to master the Inbound scene in 2019, then you’ll want to look back at all the top trends from 2018. Here are four of our favorites…

How Voice Assistants Are Changing the Ways We Write Content

November 23, 2018 // By: Mackenzie Wiltrout

From Siri to Alexa and every AI-powered helper in-between, voice assistants have taken the tech world by storm in the past few years. At the beginning of 2018, Alpine AI reported that these clever bots were racking up roughly one billion searches a month. And by the year 2020, comScore predicts a whopping 50 percent of all searches will be conducted by voice alone.

At face-value, this Jetsons-like tech development is uber cool and convenient. However, that’s for the user. How are voice assistants affecting the way we writers and internet marketers are creating our content? Just read on to find out…

Bots on the Rise: How AI Can Enhance Your Marketing Approach

October 22, 2018 // By: Mackenzie Wiltrout

When we use the word “robotic,” it’s often to describe something that’s a little stiff or detached. So, it’s no wonder some business owners are a bit hesitant to employ AI in their marketing strategy. At first glance, it seems like an impersonal option.

Truth be told though, AI has advanced exponentially in recent years. And while the bots have not quite reached Terminator levels, they have progressed enough to lend an extra-focused and, yes, personal touch to your marketing. Let’s explore just five ways in which they can help…

Cut the Sales Pitch: Empowering Buyers Through Educational Content

August 24, 2018 // By: Mackenzie Wiltrout

Living in the computer age doesn’t just mean that the average person is constantly engaging with screens and AI-powered tech—it also means that the average person is constantly learning. And, you can bet that they’re learning a thing or two about how to smartly consume products.

Knowing all this, you might be starting to arrive at the conclusion that some of the traditional methods of selling just aren’t going to cut it anymore.

Instead of driving your sales pitch, try driving consumers to your brand by feeding them the information they deserve. You’d be surprised just how powerful the educational approach can be!