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The Daily Stream

Advertising News for the New Media

Michelle McGowan

Recent Posts

Social News: Facebook Slows Down Organic Reach for Brand Pages

February 2, 2015 // By: Michelle McGowan

The Secrets to Comparing and Evaluating Your Most Successful Social Media Channels

January 20, 2015 // By: Michelle McGowan

How to do it and why it's important

You’ve set up all the right social accounts and loaded them with all the right content to represent your brand. Great, but that’s just part 1 of your social media efforts.

6 Strategies to Creating A Successful Social Contest

September 25, 2014 // By: Michelle McGowan

Facebook Puts an End to Like-Gating. What this Update Means for Your Business.

September 2, 2014 // By: Michelle McGowan

Socializing Your Next Tradeshow: How to use Social Networks to Promote Your Business Before, During and After the Event

July 25, 2014 // By: Michelle McGowan

The Pros and Cons of Facebook’s New Ad Structure and How to Take Advantage of Them

June 25, 2014 // By: Michelle McGowan

Excuse the cliché, but they weren’t lying when they (who is “they” anyway?) said technology is constantly evolving. Even as someone fully immersed in the platform for most of my waking hours, I still find myself struggling to keep up with the updates Facebook makes for its advertisers, brand pages, and users in general.

How To Get People To Read Your Content

July 26, 2013 // By: Michelle McGowan

“No one’s going to read it anyway” and Other Woes of a Copywriter

So you’ve sat with your copy document for hours – switched a few words here and there, added some commas, whipped out that thesaurus you got in high school – and made it just right. It’s a good feeling, huh? Now when millions of people land on this website, they’re going to have the absolute best, most comprehensive understanding of the product, its benefits, and how it will impact their day-to-day life.