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The Daily Stream

Advertising News for the New Media

Morgan Schuman

Recent Posts

Is Pay-Per-Click (PPC) Still Relevant?

June 29, 2016 // By: Morgan Schuman

With so many different ways to reach your audience, you might think that Pay-Per-Click (PPC) advertising is an unnecessary use of your valuable advertising dollars. But before you think about pulling the plug on your PPC campaign, there are a few things to know.

Breaking Into Bilingual PPC

May 16, 2016 // By: Morgan Schuman

When you run a paid search campaign, you can reach a wide variety of shoppers, but are you speaking their language? Chances are, English might not be the predominant language in your backyard, so why put all of your money into only English campaigns?

Industry Secrets for Eye-Catching Ads

April 12, 2016 // By: Morgan Schuman

When you’re searching on Google, what makes you click on one ad over another? This question is what paid search advertisers try to answer on a daily basis. Creating eye-catching search ads can lead to a higher click-through rate and more conversions for your business.